AI changes the way we buy online, which makes our experiences more personalized. Intelligent assistants recommend products, negotiate offers and even manage customer service. Large retailers and small businesses use AI to improve research, supply chains and the fund.
If IA companies (and their investors) have their way, purchases will soon be focused on the cat with an assistant, companies automating everything behind the scenes.
Based on Dubai Qeen.ai (stylized like qeen.a) works to make it a reality in the Middle East and beyond. The startup has raised $ 10 million to scale its platform, which provides autonomous AI agents for electronic commerce companies.
Prosus Ventures, an important electronic commerce investor, has led the seed tour, which is not only one of the most important in the AI industry in the Middle East, but in the whole in the whole . The VC believes that Qeen.ai is well positioned to provide automation led by AI to merchants while AI agents remodel the online markets.
Founders MORTEA IBRAHIMI (CEO), Ahmad Khwlieh (CTO), and Dina Alsamhan (CBO) started qeen after years of work on AI at Google and Deepmind.
Ibrahimi, in an interview with Techcrunch, said that they had perfected on partly electronic commerce: the three had worked at Google Ads in various roles during their stay with the research giant, and they saw First hand how the other alumni built very successful electronic commerce companies. In addition to their expertise in AI, the trio knew how to disseminate advertisements and exceptionally optimize SEO and thought it could be a solid combination.
Google and Deepmind background
Electronic commerce has increased regularly for years, but apart from certain points (especially during vacation periods), it still represents between 15% and 20% of retail sales (even in a mature market like the United States, It only exceeded just over 16% in the last quarter, according to the US Census Bureau).
Qeen’s thesis is that this could grow if the electronic commerce processes were better executed. The success of electronic commerce, according to them, should concern excellent products and operational efficiency – and not only that can best play the advertising system. This insight led them to build a platform that helps sellers of electronic commerce to develop without counting on advertisements as a main driver.
The global electronic commerce market develops rapidly, driven by the evolution of consumer behavior, digital payments and better logistics. In Mena, the market is expected to reach $ 50 billion by 2025, with Saudi Arabia and water leading growth.
Qeen.ai uses this boom by developing marketing agents supplied by AI designed for electronic commerce companies through MENA. These fully automated agents manage content creation, marketing and conversation sales, allowing small and merchants to compete without counting on costly agencies or deep advertising expertise.
Unlike traditional solutions, Qeen AI continuously learns consumer interactions using its RL-I-owner technology, refining real-time marketing strategies for better results.
Google advertisements with AI -based electronic commerce
While sales and customer service tools supplied with AI often have high unsubscribe rates, because companies frequently change platforms, Qeen.aen claims to see stronger retention in electronic commerce and marketing. Ibrahimi attributes this to the depth of the depth of AI agents in the workflows of traders, making it an essential part of daily operations rather than a replaceable tool.
A key characteristic at the origin of the engagement is the dynamic personalization of the text, which adjusts the content according to the behavior of the user and the type of device. For example, an iPhone user can see the details of the product in chips for quick playback, while a laptop user obtains a detailed paragraph.
Since the launch of its dynamic content agent in T2 2024, Qeen.ai has served more than 15 million users, generated 1 million SKU descriptions and helped traders increase sales by 30%, according to the company.
“We worked with a client to optimize their content and referencing. After using our AI plugins, their search volume increased by 40%, and their Google ranking went from 22 to 18, all with a zero manual effort. The entire process was entirely autonomous, “said Ibrahimi, giving another case where Qeen’s capabilities shone.
Qeen uses a subscription -based pricing model and incorporates value -based prices, a growing trend in AI services. Currently, Qeen generates income thanks to two subscription models: content automation, where companies pay by active SKU, generally $ 0.10 to $ 0.20 per SKU per month. Then, his AI marketing agent whose price is based on volume by interaction.
Ibrahimi has refused to disclose the number of companies using Qeen, as well as income growth measures. Notable customers include Dubai Store, 6th Street and Jumia.
Stand out … with talent
Ibrahimi left Deepmind in early 2023 to co-found the startup. The same year, the company raised a cycle of $ 2 million before the seeds before launching its product in June 2024. With its recent series of seeds of $ 10 million, Qeen raised a total of $ 12 million in less than a year.
Meanwhile, marketing agents fed by AI have gained ground worldwide, with several startups, especially in the United States and Europe, entering space. Competitors as unusual supported by YC and Rankai are reporting similar challenges, so how does Qeen stand out?
Well, for its part, most of these AI startups are focused on developed markets, while Qeen first favors the Middle East – a region largely found by the automation tools of marketing focused on ‘Ia. According to Ibrahimi, Qeen will serve small businesses through Mena, will be established at a strong foot, then will develop on a global scale.
The expert in deep technology and a strong talent swimming pool give Qeen an advantage over the new entrants, added the director general. Two of its co-founders obtained a doctorate in AI over a decade ago, long before AI became current. Ibrahimi himself previously managed a DeepMind research team specializing in the self-learning of AI agents focused on objectives-the same technology that now feeds Qeen.
“One of the most exciting things we have seen is the quality of AI’s talents here,” said Ibrahimi. “We have attracted great talents both locally and internationally – people have left the Bay region, Europe and the United Kingdom to come here and build with us.”
Qeen.ai currently employs more than 25 people through water and Jordan.
Seed financing will support Qeen’s growth strategy by expanding its AI platform, widening its team and attracting more customers, he said. Wamda Capital, 10x Founders Fund and Dara Holdings are among the other investors in this Tour.