The creation of company training videos for software is a long event, especially if you are an organization with many software licenses. Training videos can help you make employees inform, but they are a large elevator. They often take entire teams to produce.
The entrepreneur based in Tel Aviv, Yoav Einav, thought that there could be an alternative and cheaper way to create software training videos. He therefore associated himself with a friend, Dan Sahar, to try to build him. In 2020, their project became a startup: Guidde.
Guidde uses AI to automatically create video clips that educate viewers on how to use different applications. It works by capturing the integrated activity of a user, then transforming the recording into a video with a “scenario”.
The videos created by Guidde can possibly include a voice generated by AI in a language, background music and desired beacons that highlight the key aspects of the functionality of a software application. GUIDDE also offers basic video editing tools with effects such as movement transitions, adjusting the synchronization of frames and culture.
You may be wondering: do the people actually watch Training videos? This is a good question. According to To a 2019 Kultura survey, 67% of employees admit that they do not give internal training videos all their attention, instead of videos or listening while doing something else.
Einav thinks it is a two -part problem. Often, he said, training videos are not very convincing-the quality of production is not particularly high. In addition to that, videos tend to be buried in interfaces that are difficult to navigate.
This is why, in recent months, Guidde has plunged an toe into video recommendations, launching a functionality called Guidde Broadcast which provides personalized content to the staff of a company. Einav described it as a “Netflix for organizations” – a way to stimulate software engagement by providing contextual “just in time” training in the user’s workflow.
Guidde is on a regular positive growth trajectory, according to EINAV, having increased income by four times in the last 12 months. The company’s platform now serves more than 100,000 users in 2,000 organizations, including American Eagle Outfitters, Carta and Nasdaq.
This month, 35 employees Guidde obtained $ 15 million in new funds in a round led by Qualcomm Ventures. By bringing the total of the startup to 30 million dollars, the new species will be used to extend Guidde location tools, business sales and customer success teams and the global market presence, said EINAV .
“We have been able to resist the storm so far and continue to adopt a conservative and humble approach of our finances-a strategy that has proven to be effective so far,” he added. “We believe that the future lies in a solution that transparently combines the creation and delivery of very engaging content by AI and Video. Our goal is to lead this emerging category and define the standard for intelligent and immersive content experiences. »»
