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Nike is associated with Skims and presents a new brand focused on women with The Shapewear Company co-founded by Kim Kardashian.
Nikeskims will combine “the world class approach from Nike to advanced innovation, sports sciences and athletes’ ideas” with the “ski -style signature style and inclusive solutions for each body” to bring a “completely new look Training and physical form “for women, Nike says.
Fans of the two brands can expect Nike and Skims to launch the Nikeskims inaugural line in certain retail and online sales locations in the United States in the spring.
The logo for Nikeskims (Nike)
The brand will be made up of fitness clothes, shoes and accessories.
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“Nike and skim share a deep commitment to innovation, inclusiveness and borders, motivated by an unshakable belief in the power of women. This partnership is the culmination of this shared vision, offering a product that is meticulously designed to sculpt and play with each organization, “said Kardashian in a statement.
Kim Kardashian speaks at the Salon Digital and Marketing Omr. (Christian Charisius / Picture Alliance via Getty Images / Getty Images)
The brand will offer “extensive dimensioning” when available, said Nike.
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“This partnership brings together the best of two brands and unlocks an incredible opportunity to disrupt industry with our common passion and commitment to innovation,” said the president of consumption, products and the Heidi O’Neill brand . “We will invite even more athletes to sport and movement with products that make them feel strong and sexy.”
| Teleprinter | Security | Last | Change | Change % |
|---|---|---|---|---|
| Nke | Nike inc. | 73.04 | -0.17 |
-0.23% |
After the American initial deployment of the United States, Nike and Skims target a larger world version for Nikeskims next year, according to companies.
Nike seeks to extend his women’s activities thanks to the partnership with Skims while he continues to work to ensure long -term viability.
The Nike (NKE) logo is seen in Los Angeles, California, United States, April 12, 2016. (Reuters / Lucy Nicholson / Photos / Reuters Photos)
Kardashian created skims with the co-founder Jens Grede about six years ago. The company has experienced major growth since then, reaching a value of $ 4 billion in 2023, according to reports.
A Pop-Up Skims boutique in Nordstrom Flagship Store in New York on June 9, 2024. (Bing Guan / Bloomberg via Getty Images / Getty Images)
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Kardashian herself has a net value of $ 1.7 billion thanks to the success of skims and other companies, Forbes reported.
