If you have noticed fewer rainbow logos decorating social media this month than in the past, you do not imagine it: some companies have returned their public support to pride after the executive order of President Donald Trump to end the programs of diversity, equity and inclusion (dei) within the government.
A research survey on the severity of business leaders reveals 39% of companies plan to reduce their commitment to commitments related to pride, including Fortune Leaders 500 and Global 1000. And pride festivals feel the impact.
NYC PRIDE faces a deficit of $ 750,000, around 25% of the overall budget of the event, according to Pride heritageThe non -profit organization that directs the festivities for the pride of the city. Consequently, NYC Pride will have fewer floats, suppliers and interpreters, said the organization, and will not be able to provide its usual level of programming and financial support all year round to non -profit organizations LGBTQIA +.
In recent years, he had to see the brand names splashed in the festivities linked to pride: the stages of events are boasting of corporate names, windows on parade routes are decorated with rainbow and resource groups used-often but not always financially supported by their company-walk with brand t-shirts behind business banners.
Critics have accused Many of these companies engaged in rainbow capitalism, or using the month of pride as a marketing strategy rather than really supporting LGBTQ problems and causes, and said pride has become more part than a manifestation.
When has the month of pride become so corporate? Companies began to use pride as a marketing technique in the 1990s, but the logos began to multiply during pride festivals in the 2010s. Once the Supreme Court has judged that the same sex couples have the fundamental right to marry, the participation of companies in pride has reached a summit of all time. Look back during the decades to see how the brands have become an omnipresent part of the month of pride.
Stuart Lutz – Gado / Getty Images
Noah Shepherd – Recourters
Neilson Barnard – Images de Getty
Jewel Samad – AFP / Getty Images
Rommel Dessano – Images Getty
David McNew – Images Getty
Rodin Eckenroth – Wireimage / Getty Images
David Berding – Images de Getty
