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Amazon has deployed a beta version of a new artificial intelligence tool that surfaces interest-based products for certain buyers in the United States
Functionality, which Amazon has named “interests”, uses models of large languages to “automatically translate daily language into requests and attributes that traditional search engines can process and transform into product recommendations,” the electronic commerce giant said on Tuesday.
Amazon said that the “small subset” of American buyers who currently have the AI purchase tool can access it via interest in the “ME” tab of the Amazon Shopping application.
(Jakub Porzycki / Nurphoto via Getty Images)
He seeks to arouse interest to each Amazon buyer in the United States “in the coming months”.
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The interests work by “continuously scanning the Amazon store and by proactively informing you of products, replenishments and relevant offers” that correspond to the interests of a user after providing prompts such as “the latest pickleball and accessories” or “natural make -up products for the summer shine”, according to the company.
(Jaques Silva / Sopa / Lightrocket images via Getty Images)
With functionality, Amazon aims to make purchases on its platform faster and more practical.
The electronic commerce giant previously introduced AI features to its shopping platform. AMAZON’s AI shop assistant, Rufus and its IA sales guides, for example, made their debut last year.
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Amazon also said on Tuesday that it “would continue to look for ways to improve our shopping experience, which makes it more practical and more pleasant for customers”.
(Jaques Silva / Sopa / Lightrocket images via Getty Images)
The generative AI is used by the company “everywhere in our retail trade and all the companies in which we are,” CEO Andy Jassy told analysts and investors when Amazon’s profits call in early February.
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Amazon generated $ 638 billion in net sales in 2024, an increase of almost 11% compared to the previous year. Its annual net income has increased, reaching $ 59.2 billion.
| Teleprinter | Security | Last | Change | Change % |
|---|---|---|---|---|
| Amzn | Amazon.com inc. | 205.71 | +2.45 |
+ 1.21% |
Its market capitalization oscillated approximately 2.13 billions of dollars on Wednesday afternoon.
