- MrBeast has lost “tens of millions” of dollars producing stupid games – his TV series Amazon Prime. The winner of the game, who won $ 10 million, says that the dedication of MrBeast is inspiring.
YouTube star Mrbeast, whose real name is Jimmy Donaldson, spent more than $ 100 million to produce his competitive reality TV show Beast Games. And even if the show was a HIT of the viewer – and won 44 world records in Guinness – it was a major financial setback, with losses totaling more than “tens of millions”.
However, Donaldson has no regrets, he admits The newspaper of a CEO. Although this state of mind can be considered financially reckless, others consider it inspiring, including the winner of the Grand Prix of $ 10 million, Jeff Allen.
“He continues to invest in his product,” explains Allen Fortune.
“And even if you hear him talk about beast games-on paper, he was in red on the beast games because he continued to invest in it, but I think in the long term, he understands that he will continue to develop his audience and he probably expanded his audience (to) having a guy with silver hair like me,” he adds.
Beastgames was “not a good financial decision”, but Mr.
Entering $ 22 million to the candidates and building two of the many sets of the show, MrBeast spent at least $ 50 million alone, he said The Journal of a CEO Steven Bartlett. The exact total of the show, he admits, is a number that has been advisable not to disclose – but is “of course” more than $ 100 million.
“It was not a good financial decision to take beast games,” adds Donaldson. “I lost money. I would have more money if I did not film it. ”
But despite a high budget, Donaldson says it was always a challenge to withdraw.
“Money is not everything – construction and management is infinitely more difficult,” he says.
Mrbeat At more than 378 million subscribers on YouTube – the maximum of any channel – and regularly obtains more than 200 million views on its videos. However, he says, the major streaming companies were skeptical about its ability to create an interesting program for television.
“I am not a dancing tiktker – I have a production company; I regularly make glasses, and even me – these streaming platforms did not take seriously, ”he says.
For this reason, he told the podcast that the manufacture of beast games did not concern money – it was a question of creating an upward entertainment of the eyebrows which would send a message to the streaming platforms that work with YouTubers are a smart decision.
And that could very well have worked.
Beast Games has accumulated more than 700 million minutes of observation in its first three episodes in December, according to Nielsen. In total, the series of 10 episodes made Amazon at least $ 100 million in profits, according to the Wall Street Journal– And they negotiate an agreement for the second and third series of the show.
Now, other youtubers have their doors open to the left and right, known as Donaldson. THE Wsj The reports according to which Netflix, the PEACOCK of NBC and Disney all seek to improve their relations with the creators.
The Youtube star Rachel Accurso – commonly known as Ms. Rachel – has signed an agreement with Netflix earlier this year to develop a series of four episodes designed for toddlers, and the show maintained a first place on its most watched programs in the United States
MrBeast’s relentless work ethics feeds its success
Donaldson’s several million dollars Empire was not built overnight; In fact, he spends almost all hours of watch focused on his next film project. Allen, who spent weeks with Donaldson during the shooting of the season a first of the beast games, says that the star has a camera around him eight hours a day for at least 28 days a month.
“There is a reason why he is number one in the world in what he does,” says Allen Fortune. “But what is crazy is that he likes it; there was no game where he looked tired or ready to go home. He was always ready to answer the bell and deliver.”
Allen plans to spend most of its price by finding a remedy for the rare brain disease of his son Lucas and says that no matter the project, having clear values is the most important thing to keep in mind.
“I am an older guy, and I think that one of Lucas’s blessings is that he gave me the ultimate gift of the perspective and what was important,” said Allen Fortune. “Find beauty and bumps, and when you have the chance of something like a windfall, or if you do challenges, you don’t have to do it alone.”
This story was initially presented on Fortune.com
