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Streaming has surpassed the cable and broadcasting combined for the first time, according to the new results published by Nielsen for the month of May.
Streaming has exceeded the total cable audience and broadcasting by representing 44.8% of the television audience, according to the monthly report of Nielsen “The Gauge”.
Meanwhile, Cable represented 24.1% and the broadcast represented 20.1% of the total number of television viewers.
Although this is the first time that the Streaming Eclippts total accounting of the way people watch television, according to Nielsen, this trend has come since the release of “The Gauge” in May 2021.
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Streaming has outperformed the cable and broadcasting combined for the first time, according to the new results published by Nielsen for the month of May. (Comcast)
During the four -year period, trends showed that the streaming audience increased by a total of 71%.
In comparison, the broadcasting dropped a total of 21% and the cable dropped with a total of 39%.
Karthik Rao, CEO of Nielsen, discussed the results of a press release from Nielsen.
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Netflix has paved the way for all streaming services as a platform at the demand for superior streaming video. The success of Netflix to make content under license larger has an invented term “Netflix Effect” by Nielsen. (Illustration Photo of Rafael Henrique / Sopa Images / Lightrocket via Getty Images / Getty Images)
“It is normal that this inflection point coincides with the four-year birthday of The Gauge de Nielsen, which has become the gold stallion for the streaming television measure,” said Rao in the press release. “It is also a credit for media companies, which have skillfully adapted their programming strategies to meet their viewers where they watch television – whether on streaming or linear platforms.”
Although the original platforms reported only consisted of Netflix, Hulu, Youtube, Prime Video and Disney +, it has now spread to 11 platforms in May.
Among all the stages that streaming platforms have reached during this period, Netflix continues to lead as a supplier of streaming videos on demand for four years in a row, according to Nielsen.
Nielsen even invented a term for the success of the content under license, becoming even greater success after its broadcast on the streaming giant, called “Netflix Effect”.
In this photo illustration, a woman and a dog watch a chef’s video and youtuber Caroline Artiss on her YouTube page on July 2, 2016 in Los Angeles, California. Youtuber Caroline Artiss described self-written has been a chef for 20 years, but has opted not to rest (Robyn Beck / AFP via Getty Images)
A particular show called “You”, which was originally broadcast on Lifetime before going to Netflix, raised four billion minutes, and was the first example of Nielsen of the “Netflix” effect dating from 2018.
Free services like YouTube continue to gain popularity, YouTube having a 120% increase in audiences since 2021.
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While platforms continue to grow and succeed in the streaming landscape, Nielsen notes that simulcasts are another avenue with which platforms have been successful, citing the Super Bowl Lix as an example, which was broadcast on Fox and Tubi.
Nielsen plans that this trend will continue throughout the summer to a new broadcast season with football returns in the fall.
Nick Butler is a journalist for Fox Business. Do you have any advice? Handle Nick.butler@fox.com.
