Yarnhub animation studios Obtains 35 million views per month on YouTube for its animated videos of military history. Now it is developing in the game.
It is a brilliant decision, taking its popularity in military history with its Yarnhub and Blue Paw printing channels to new audiences who love the interactivity of the game. He collects funding from his community through the Picmii Crowdfunding platform.
Founded by David Webb, Yarnhub has built a passionate audience, generating an impressive scope in the United States, Japan and the main European countries with videos that tell stories about the heroes of the Second World War and more.
Recognizing the request of his faithful community, Yarnhub embarks on an ambitious trip in the game, where each new animated film on Youtube contributes directly to the game. The transition to the game is led by the expertise of Cyril Barrow, a seasoned game frame with a leadership experience at Electronic Arts and Rovio.
The transition is transparent in a certain way because the team already uses the Unreal game engine to make its cinematographic videos; Now he will use the engine to make games, webb said.
“Our fans told us all the time:” What match is it? “And we have formed the back plan which, with our entire team of around 40 people we have, would be relatively simple and much less a difficult battle to extend the team to the game,” webb said.
He noted that the following social media is enormous with all the opinions of Youtubue, and it is logical to take advantage of this audience with a new immersive experience. Webb and Barrow have talked a lot about using interactive images to connect to people at an emotional level. The video integrated at the top of the post shows how the heroism of a single American pilot turned the wave at the Battle of Midway during the Second World War. They did not immediately play the game because Barrow was occupied by other work. When Barrow released last summer, they finally decided to transmit with the plan.
“Our audience grew up around our love for narration, and from the start, we planned to create games. Today, our audience demands a Yarnhub game, and we are delighted to pass this next step with them, “said webb, CEO of Yarnhub.
To give life to his vision of the game, Yarnhub will take advantage of Unreal Engine 5, the same technology he uses to produce his high -quality animated films.
Unlike traditional game studios that allocate significant budgets to marketing and user acquisition, Yarnhub will devote the vast majority of the product of the investment round to carrying out the best possible game, webb said. With its massive integrated audience, the company can focus entirely on development, guaranteeing a game that meets high expectations of its community.
“For traditional game studios, acquiring and retaining players is both dear and ineffective,” said Barrow, responsible for Yarnhub matches. “Yarnhub is in a unique position to build a real cross experience, where our 35 million monthly views naturally fueled discovery and retention of play.”
Yarnhub disrupts the industry by overthrowing the traditional game development model. Instead of building a game, then looking for an audience, Yarnhub first built a passionate fans base and now creates a game using the same advanced technology behind its animated films. This innovative approach extends to its fundraising strategy: by rising directly from its community, Yarnhub ensures that the players themselves are part of the trip of the first day.
Funding will be used to extend the team with key play talents and to develop the first company game, designed to transparently integrate into the existing universe of Yarnhub.
This strategic movement positions Yarnhub as a pioneer in the mixture of animation and interactive entertainment, offering its community an unprecedented opportunity to be part of its evolution.
Origins
Webb has spent a lot of time in technology, including a decade at Intel in software development roles. He started the history of online war, vintage news and abandoned spaces. He increased the properties to 40 million monthly views and sold them to Openweb in 2021. It was also on the board of directors of the administrators of the Tank museum since 2017. But it clearly indicated that the museum does not approve of the business of the company.
Meanwhile, Barrow has spent a career building and operating game studios. He is the founder of the Studio Village and was studio director for EA and Gameloft. He was operations manager at Rovio and Digital Chocolate, and he was group director at EA in charge of four studios: Tracktwenty, Firemonkeys, Slingshot and Pogo. Webb and Barrow have known each other for more than a decade.
The chain itself started about five years ago and has turned into full-time work in the past three years and in a media business.
“We have increased our game and increased quality, and we all produce assets for movies using a unreal engine,” webb said.
The condition of the games and the collapse of the acquisition of users
Webb has said that game companies now find it because user acquisition is a nightmare.
“Users’ acquisition is a nightmare because you pay a lot of money for this and the efficiency is lower. Advertising restrictions are in place with regard to confidentiality, “said Webb. “What we do, what is different, is to create an audience first that likes content and create this content in a game engine,” said Webb. “And then we can create a game that agrees in this content and this audience. Most game companies buy mouse traps to try to catch their players. We are a pipe player. We play an air, and we make content that everyone loves. “”
Fans have been asking for the game for a long time. It is in a way the opposite of what happened with Riot Games Arcane, which experienced two successful seasons as an animated show on Netflix. Arcane relies on the tradition of the very success of the League of Legends match of the riots.
“We do the opposite, where we first create the public, because it is much easier to create and build a huge audience, then convert them to the game,” said Webb.
At Tank Museum, Webb does charity work, advising them on how to develop their own audience. Barrow and Webb launched Yarnhub in 2021 and financed it private. The animation studio is profitable. Now, the company makes crowdfunding to attract public attention. The team has around 40 people, including three full -time historians.
“We work really hard to get a historical precision, get correct uniforms, get the right details,” webb said.
Construction games
The first match is a historically precise first -person shooter of shooting games where three players can give birth to three others. The game will have live operations to bring back the players. If the effort succeeds, the company can collect more money and further extend its team.
There will be an opportunity to build many other games. The rivals include War Thunder and World of Tanks, but Yarnhub has already made a collaboration with Wargaming, Maker of World of Tanks, with an animated collaboration of World of Warships.
Barrow said: “We have different scenarios depending on the amount of money we will collect through crowdfunding. We are going to recruit a team of 15 talents who are really game talents. We already have assets, animation, technology and history. »»
The company does not intend to make modern conflicts and to get lost in the shots of the Tight of Call of Duty. Rather, it will focus on the 20th century wars.
“We make all this commitment and this passion on the Yarnhub channel and transform it into games,” said Barrow.
