AppliedA technological platform for the management of final points and the distribution of applications, has received a strategic investment of SupercellThe game studio behind world successes like Clash of Clans and Brawl Stars.
This investment will allow Madrid, Spain, Spain -based applications to accelerate its growth and continue to innovate in the field of devices and software worldwide.
“At Appident, our mission is to provide companies with total control over their devices and applications in a simple and secure manner. Supercell’s confidence in our technology validates our vision and motivates us to continue to develop even more innovative and scalable solutions, “said César Trigo, CEO of Appier, in a press release.
APPIVERY helps businesses of all sizes effectively manage their Android, Apple and Windows devices, rationalize application development and automate software deployments while guaranteeing compliance with the main security standards. Its management of the life cycle of applications combined with zero-touch deployment technology and transparent integration with business identity providers apply a key ally for organizations that seek to optimize their digital operations.
The company has 25 people. He started a few years ago in 2016, but he really took off in 2022, when he raised a seed lap.
Trigo has already worked for Coca-Cola and McDonalds, creating applications for them. At some point, they wanted to carry out tests with the application before launching it in the product. Trigo asked how many people would test it, and they said about 1,000. To do this, the company had to understand how to distribute the application to the testers fairly, and it had to build the solution from zero.
“It all started there,” said Trigo in our interview.
This has evolved into the first version of the application. It was an application distribution platform to help companies better manage the life cycle of their applications before freeing them into the App Store and Google Play. After that, game development companies began to use the platform to manage the life cycle of quality insurance tests at the exit of applications in stores.
“This is the main reason why Supercell has decided to invest for us. They knew us, ”said Trigo. “They were looking for something to rationalize the distribution of their internal applications. Because at that time, they used Microsoft App Center. And now Microsoft App Center is in sunset by Microsoft. »»
The Microsoft product was the main competition for applications, and now it is removed by March 31.
“In the past six months, it was crazy. Thus, all the big companies in the world are moving away from them to apply themselves, “he said. “Very large companies, such as Netflix, Citibank and Abbott, move to us.”
“We were really impressed by the application team and what they built. While we are looking for a trusted partner in the distribution of applications, it has become clear that the application was the right adequacy. We were super impressed by the team and how they work. Now, while we deepen our partnership, we are delighted to continue working together and supporting their growth, “said Vadim Liman, developer services lead to Supercell, in a statement.
“At Supercell Investments, we support both game studios and game technology teams that empower game developers. Our collaboration with Appliced is o at a big start, and it was perfectly logical to strengthen our partnership with an investment. We believe in that Caesar and the team are built and want to support them in their journey. Jaakko Harlas, investment manager at Supercell, in a statement.
Applicvery is a Cloud-based end-up and distribution distribution point management platform, designed to help companies manage and effectively secure their digital ecosystem. Its technology allows computer automation, integration with identity providers for single connection (SSO) and zero-touch deployment of devices and applications.
Supercell is a game company based in Helsinki, Finland, with offices in San Francisco, Seoul and Shanghai. Since its launch in 2010, the company has brought six games to the world market: Hay Day, Clash of Clans, Boom Beach, Clash Royale, Brawl Stars and Squad Busters.
Applied also manufactures a product that helps companies manage their devices and protect them. About 30% of income comes from game development companies. Netflix uses applications for the games it builds in the Netflix application. Applied also works with Scopey, the manufacturer of Monopoly Go.
Work with testers inside and outside a business
Normally, the entire development team is involved in the execution of the product using applications. Those involved in creating applications and internal automation processes are the main ones using applications.
“Developers need to access applications. Testers need to access applications. Product stakeholders need access to applications to check how they work, “he said. “We also have an impact and back report functionality, integrated into the platform. So, normally, the entire development organization is involved. »»
The main problem it solves is the manual management and application process process to others to make them installed in their devices. It has a simple way to distribute applications that are in pre-production, ready for test purposes. Manual processes do not cut it.
“It is like the engine of a game development company that ensures that games or applications are properly developed and that they can be made with confidence and be released in production,” he said. “It is also a very, very useful tool for collecting comments before freeing production applications as well as in a controlled manner.”
The system has two important parts. One is the standard project management tool that companies use correctly integrated into the workflow. And secondly, continuous integration and continuous deployment of the solutions they use and connection with the benchmarks, so that when you create an application and it is installed in a given device, you know where this application comes from, what features it has, what corrections have been implemented so that the testers know exactly what they have to test.
Growing hands to game developers
This is important because game developers can use the platform to send pre-liberation software to users so that they can test the application before it is in production. Most of the time, this is for internal purposes. But there are times with beta tests where the application is tested outside the organization in a controlled manner. In this case, the application allows the team to know exactly who installs or updates or deletes the application.
If someone ends up sharing a game and is not supposed to do so, they can revoke access.
It took about three years to build the platform. The platform is designed to collect customer comments when they test an application in the real world.
The company is developing organically, but it will use money to make the company more sustainable. The company is now displayed and hopes to find customers at the conference of game developers in San Francisco next week.
“We really want to pass the word,” he said.
