Super Bowl LIX is only a few weeks away, which means it’s a great time to be in the market for a new TV. If you’re looking to upgrade your living room, we’ve screened Amazon, Best Buy, and other retailers to find some Super Bowl 2025 TV deals that are definitely worth your money.
To be fair, most of the discounts below are the result of the natural drop in TV prices this time of year rather than specific Super Bowl sales. Most sets tend to arrive in the spring, drop a bit over the summer, get a bigger price reduction for the holiday season, and then gradually get cheaper until discontinued the following year. This trend is starting to take shape again now, and with companies like Samsung and LG revealing their latest TVs for 2025 at CES last month, last year’s models will likely shrink even further in the months to come.
Still, if you’re looking to upgrade today, a handful of well-reviewed TVs from LG, Sony, Samsung, and Hisense are back to the prices we saw around Black Friday — and in some cases, even cheaper. Although we at Engadget don’t officially review TVs, we scoured reviews from other sites we trust to find the good stuff and selected them. price histories to ensure that the discounts below are genuine offers.
LG B4 OLED TV (48″) for $600 at Best Buy ($200 off MSRP): This matches the lowest price we’ve seen for the 48-inch LG B4, which is the entry-level model in LG’s 2024 OLED lineup. While it’s not as bright or color-rich as some premium alternatives, it still offers the essential benefits of any good OLED TV: superb contrast with deep black tones, clear motion, wide viewing angles , etc. It’s also a good value for gaming, as it has four HDMI 2.1 ports supporting refresh rates up to 120Hz. It’s simply better in a darker room, and this model particular is relatively small.
Hisense U7N QLED TV (65″) for $698 at Amazon ($300 off): Several reviews We trust say that the U7N offers better brightness, contrast, and HDR performance than most TVs in its price range. It’s built with most of the features expected from more expensive LED sets, including quantum dot color, mini-LED backlighting, and a 144Hz refresh rate. It also runs on the handy Google TV platform. Its viewing angles are poor, so it’s not ideal for watching shows with a large group, and you may have to tinker with the settings to get the best picture. But the 65-inch model should be a nice value at this price, which is only about $20 more than the all-time low we saw briefly around Cyber Monday. Also at Walmart and Best buy.
Samsung The Frame 2024 QLED TV (55″) for $868 at Woot ($630 off): This deal from Amazon subsidiary Woot has been live for a few weeks, but it’s the best price yet for the 55-inch version of Samsung’s sleek Frame TV, outside of a one-time coupon on eBay . You’d buy this set primarily for its design: it can’t match the contrast and color volume of other TVs in its price range, because it lacks local dimming overall, but it’s convincingly constructed as a piece of framed wall art that can blend in with your interior decor. Its matte panel helps it repel glare in a bright room, and you can display real works of art on the screen when you’re not looking at something. It’s worth noting that Samsung revealed a new and improved “Frame Pro” TV at CES earlier this month, but we expect it to cost more when it arrives.
Hisense U8N QLED TV (65″) for $900 at Amazon ($600 off): The image quality of the U8N is vastly superior to that of the U7N, with better contrast, more vibrant colors and extremely high maximum brightness. It still has most of the same drawbacks as the U7N: poor viewing angles, minor flourishing in a dark room, just a decent upscaling of low-res content – but it should be a worthwhile upgrade if you have more money to spend. This is another discount we saw for much of November and December, but it ties the all-time low for the 65-inch variant. Also at Best buy.
Samsung S90D QD-OLED TV (55″) for $1,198 at Amazon ($600 off): The S90D stands out for its QD-OLED panel, which mixes the advantages of an OLED screen with quantum dots to improve color performance. Most reviews say it can deliver a wider range of more vibrant colors and brighter HDR highlights than more traditional OLED TVs like the LG C4. It also has four HDMI 2.1 ports that can play at up to 144Hz. However, it doesn’t support Dolby Vision HDR and Samsung’s Tizen interface can be cumbersome. The company has also taken the aggravating step of using both QD-OLED and more Standard WOLED panels within the same product line, but this 55-inch version ships with the top screen in North America. (The 65- and 75-inch models do this, too.) This deal is the second-best price we’ve ever seen and about $150 off this variant’s average street price over the past few months. Also at Samsung and Best buy.
LG C3 OLED TV (65″) for $1,197 at Amazon ($303 off): The LG C3 is out in 2023, but it’s not a huge downgrade from last year’s LG C4, so it’s still worth considering when it becomes available for less . The C4 should be slightly better in terms of brightness and color volume, and it supports refresh rates up to 144Hz instead of 120Hz, although the latter is only really useful for PC gaming . Neither model can enough matches the Samsung S90D’s QD-OLED panel, but the C3 will still look great if you’re not comparing the two side by side and just want to save money on a larger, high-end screen. This discount is the lowest price we’ve tracked outside of a handful of store-only and eBay coupon deals.
Sony Bravia 7 QLED TV (55″) for $1,198 at Amazon ($100 off): The Bravia 7 does not have as high a value as the Hisense U8N, but a few notice suggest that it’s a decent alternative if you’re willing to trade a bit of contrast and peak brightness for a sharper image out of the box. Like the Hisense TV, its image fades when viewed from an angle, and it only has two HDMI 2.1 ports for gaming. In general, most people will be happier with a good OLED TV at this price. But if you want a brighter, instantly stunning LED TV, this one might be worth a look. This is a new low for the 55-inch model. Also at B&H and Best buy.
Sony A95L OLED TV (65-inch) for $2,498 on eBay via BuyDig ($500 off): The A95L is extremely expensive even with this discount, but a lot reviews accept that It is the best TV on the market if money is no object. This is another QD-OLED TV like the Samsung S90D, but it’s more color accurate out of the box and should better preserve detail in shows that aren’t presented in 4K. It also supports Dolby Vision, unlike Samsung TVs, and its Google TV software is generally easier to navigate than Tizen. The only major downside is that it’s limited to two HDMI 2.1 ports, which can be annoying for those who own a soundbar and multiple gaming consoles. This discount is the lowest price yet for the 65-inch model; just use the code SAVEBIG20 at the checkout. It comes from eBay via BuyDig, which Sony lists as an authorized seller.
Roku Ultra (2024) for $79 at Amazon ($21 off): Roku’s Ultra set-top box is overkill for most, but it may be worth it if you prefer the simplicity of Roku’s interface and need built-in Ethernet and USB ports. It supports just about every major app and HDR format, and allows iPhone owners to stream video from their phone via AirPlay. Unlike the cheaper Roku Streaming Stick 4K, it also comes with a rechargeable remote that has backlit buttons, built-in voice commands, and a lost remote finder. We call it the best Roku player in our guide to the best streaming devices. This deal was available for much of the holiday season, but it ties the latest model’s all-time low. Also at Roku, Walmart and Best buy.
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