If you work for a small business and want to create a customer portal or an internal tool, it can be difficult to find the budget and resources to allocate a developer to this small project. This is why more than 600,000 people, including project managers, human resources and marketing employees, tried Softr’s Application builds without code to build their tools themselves.
While the company started originally as an interface above AirTable, the popular corporate database product, SOFTR announces some major changes of product for 2025.
Customers are no longer limited to airable as a data store solution. They can now use any third -party database to store and manipulate data, user -friendly solutions like Google Sheets and the concept of databases centered on developers like PostgreSql, MySQL and Mariadb.
“As we grow, we have noticed that there are tons of companies that simply have no data anywhere. These are all manual documents, pen and paper, emails, spreadsheets, all this. It is therefore a problem, “said the co-founder and CEO, Mariam Hakobyan, in Techcrunch.
“The other is that the data has been dispersed in many different tools, such as part of the data in HubSpot, something in Google Sheets, something in a SQL database. So, our goal was really to be able to be this only source of truth where users, customers can create applications in addition to their databases dispersed to do certain operational activities, ”she added.
This new agnostic data strategy is delivered with a new experience of creating applications. Softr gives you a set of predefined blocks that you can drag and deposit to create pages with lists, graphics, forms, tables, etc. There are new AI features to help you create your application.
Given focus on internal tools and portals, the SOFTR team has also built an authorization system. For example, you can create two user groups so that customers can only subject the forms and display certain data, while employees can display and modify all data between all customers.
A university used the platform to build a study center. A building materials company replaced its control system with Softr. A veterinary giant working with 250 clinics turned to Softr for its customer portal above HubSpot.
“In space without code, Softr is known as one of the easiest to learn. It generally appears in the five main tools to start your background without code, because it is so simple and easy to use. And it is intentional because we really want all those who are not developers can build a tool, “said Hakobyan.
Softr plans to add workflows and tables in the coming months, which means you can use it without a third -party data store. Even if some customers already have data in a Google Sheets account or a concept when they try Softr, this could help with regard to new registrations.
“If you have data, then excellent, you can integrate into your application. If you also want to create an application above the database, we also have the solution for you, “said Hakobyan.
Softr has adopted a freemium strategy and mainly uses word of mouth as a sales strategy. Of the 600,000 registrations on the platform, the company currently has around 5,000 paid customers.
As a reminder, Softr raised a series of series A of $ 13.5 million in 2022 with Firstmark Capital leading the investment. And it has been effective in capital since then, because it still has no sales team.
“We are almost profitable,” said Hakobyan. While the founders are based in Berlin, the team of 45 people spreads in 15 countries with a remote approach.
