By Chris Snellgrove | Published
Star Wars Galactic Starcruiser, Disney’s ambitious attempt to create an immersive hotel experience in a galaxy far away, very far failed, and space would be converted into office space for the company’s imagineers. Following these news, many writers and YouTubers rushed to create their praise for this ambitious project and how much waste of money it was (some sources said it was up to a billion to create) . However, what almost person Stopped to appreciate it is that the failure of this hotel is the perfect metaphor for the failure of Disney management of Star Wars itself.
Why the Star Wars hotel failed
Before the failure of the Star Wars hotel, it seemed to be a good idea, giving fans a Westworld-Sière to live in an interactive world filled with accessories and trained actors. Unfortunately, however, the exorbitant price of this experience has removed the majority of fans, and many of those who have gone described everything as too expensive disappointment. Now, the whole thing is to transform into offices where imaginations can create future journeys based on older IPs, and this is where our metaphor for the Disney era begins.
When Disney bought the most lucrative science fiction IP in the world, their biggest challenge was innovation … in simple terms, they had to prove that they could offer Star Wars content of quality and Imagination that George Lucas made. That’s why The Awakens force was a mild restart of A new hope: They did not want to lightens the boat too much, so they gave the fans a respinated version of a film they already liked. This was followed later incredibly controversial The last JediAnd a negative fans’ reaction to this film started playing with Disney with Star Wars at almost all turning point.
Soon, most of the Disney + series in a galaxy far away, began to focus on familiar characters like Boba Fett, Obi-Wan Kenobi and Ahsoka. Speaking of familiar, JJ Abrams returned directly Skywalker climbAnd he filled the film with famous faces ranging from Emperor Palpatine to Han Solo. Just like that, the franchise that started with so much innovation was carried out by taking creative risks and simply hoped that fans would accept the warmed remains.
So, what has it all to do with the Star Wars hotel that failed? At first glance, making a hotel on the theme of Star Wars seemed to be obvious because Disney made a murder Over the years with stations with their famous characters. Make a themed hotel with the same level of detail as Galaxy’s Edge was the equivalent of the station The Awakens force As a soft restart, as they could simply add a Star Wars twist to a proven formula.
However, the station leaders finally became ambitious, much like Rian Johnson during the manufacture The last Jedi. They decided to transform the Star Wars Hotel into an entirely immersive experience as nothing that the company has ever done, but it was a total failure …) and a bad game (unclear instructions, confusing interactions, limited possibilities of role -playing). Add the exorbitant cost (minimum cost of $ 4,800 for two people!) As for a 2 -day experience and this hotel was dead on arrival.
Because the Star Wars Hotel has failed, the space will be used by the imagineers working on attractions linked to familiar IPs like Indiana Jones, CarsAnd Monsters, Inc. Now their failure (and the metaphor) is complete: after having taken A Big risk with Star Wars and the indicator being failed, the leaders transform a hotel that would have cost a billion to make corporate offices by focusing on the successful films of yesteryear. This is what Disney as a studio has since been done since The last Jedi Flopped… Pumping the content approved by the company focusing mainly on the inherited characters.
The Star Wars hotel has failed, but like a Midichlorian, this failure is only a small part of a broader problem. The creators behind this franchise do not want to take more risks and will serve an endless slope with familiar characters and stories rather than doing anything again and innovative. And until the powers in place behind Star Wars are ready to still make daring movements, it is a franchise that could become one with force earlier than any of us could have guess.
Source: The envelope
