Starbucks CEO Brian Niccol said that the company’s application must be more transparent on prices.
Starbucks enters the spirit of Valentine’s Day thanks to limited-term drinks.
The cafes chain said on Monday that cold drinks of the strawberry cream covered with chocolate and chocolate will be on sale in American places from Tuesday in honor of the next vacation.
The strawberry cream covered with limited duration chocolate consists of a “mixture of strawberry puree, fucccino fries, milk and ice” on a “splash of strawberries and finished with whipped cream and the Moka net, “said Starbucks.
An embellished panel of the Starbucks logo is suspended near the entrance to the Starbucks coffee in Aspen, Colorado. (Robert Alexander / Getty Images / Getty Images)
Meanwhile, for cold beer with chocolate hazelnut cookies, customers can expect a sweet starbucks “infusion” vanilla syrup and garnished with cold mousse with silky and chocolate hazelnuts and cookies and cookies chocolate “, according to the company.
Starbucks deploys changes, including free recharges; Brings the condiment bars back
US Starbucks stores will continue to sell the two drinks “for a limited time until the last time”, according to the company based in Seattle. The two first appeared on Menus Starbucks before Valentine’s Day last year.
Their reintroduction on Tuesday will coincide with the planned deployment of the company of its new refreshment of Blackberry Sage, Blackberry Sage Refresher and Midnight Drink.
These three drinks will also remain in the Starbucks menus for a limited period. Unlike FRAPPUCCINO and COLD BREW drinks, Canadian stores will also wear new refreshments and midnight drinks in addition to the American locations, according to the company.
The midnight drink “includes flavors of sweet blackberries and sage with an extract of green coffee and inclusions of blackberries mixed with coconut and shaken with ice”, according to the company.
Starbucks noted that the pair of refreshments of Blackberry Sage marks the first instance of refreshments by combining a “berry flavor with a grass”.
People go through a Starbucks coffee in Manhattan, New York, United States on January 15, 2025. (Mostafa Bassim / Anadolu via Getty Images / Getty Images)
The company plans to take a look at its menu this year.
“In the coming months, you will see that we are starting to optimize our menu offers, resulting in a reduction of around 30% of drinks and food networks by the end of the 2025 fiscal year,” said CEO Brian Niccol at the end of January, adding the company “will work to direct this market with revolutionary drinks and a food innovation” as it does.
Starbucks cutting 30% of its “too complex” menu
“We will do so by being reactive to customer trends and their changing preferences. We will count on our partners of green aprons very committed to inspiration as we did with our range of lavender last year, and we will be More responsible and settled in cultural moments as we did with the Dubai Matcha, “he said.
| Teleprinter | Security | Last | Change | Change % |
|---|---|---|---|---|
| Sbux | Starbucks Corp. | 108.16 | +0.48 | + 0.45% |
At the end of January, Starbucks implemented changes in American and Canadian coffee chain.
The signaling of the Starbucks coffee is represented in Warsaw, Poland, July 31, 2024. (Aleksander Kalka / Nurphoto via Getty Images / Getty Images)
They included the return of condiment bars as well as baristas putting ordered drinks “for here” in cups or coffee glasses and providing free charges of brewed or iced or hot or icy team for customers in customers dinner.
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Niccol detailed other changes that the company seeks to bring when the company’s first quarter of the company at the end of January. One of them was “entirely” to introduce digital menu tables in stores belonging to a company during the next year and a half to “make our offers more easily included and better show the additional personalization modules” , he said.
The company reported more than 18,500 stores across North America and more than 22,000 outside this region at the end of December, according to its report on the first quarter results.
