Disney live action “snow White“was supposed to be a billion dollars blockbuster but became one of the biggest failures in the studio.
Featuring Rachel Zegler and Gal Gadot, the film was plagued by controversy, social media publications from its main actress with behind -the -scenes tensions and expensive times.
Disney leaders started to analyze what went wrong when the film opened at $ 87 million worldwide. The initiates revealed that a combination of public reaction, production challenges and bad marketing decisions contributed to the disastrous liberation of Snow White.
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Rachel Zegler’s social media controversy
The controversy surrounding “Snow White” began months before her release, with the main actress Zegler in the center.
On August 12, 2024, only three days after presenting the first official trailer for the film at the D23 Disney event, Zegler went to X (formerly Twitter) to thank fans, writing “and still remembers, free Palestine.”
The post collected 8.8 million views, which is over four times the view of his initial promotional post for the trailer.
The initiates said Variety That Disney leaders were shocked that their main actress mixes the promotion of a film of $ 270 million with a political declaration. An initiate noted: “She did not understand the repercussions of her actions with regard to what it meant for the film, for Gal, for anyone.”
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The repercussions of the Zegler post were immediate, with reactions away from social networks. The initiates shared that producer Marc Platt even flew to New York to speak directly with Zegler of the situation. However, she refused to withdraw the position.
Meanwhile, tensions have increased as threats to his co -star Gal Gadot – which is Israeli – to get up, which has encouraged Disney to strengthen security for her and her family.
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The final straw for “Snow White” was Zegler’s post-electoral comments
Three months later, following the American presidential election, Zegler again made the headlines following a controversial position.
She wrote on Instagram, “F -ck Donald Trump” and “that Trump supporters … never know peace”.
For Disney, it was a breaking point. The studio would have already had trouble with an audience reaction against “Snow White”, and Zegler’s comments alienated half of potential moviegoers.
Disney leaders knew that allowing these messages not to be controlled damaged the prospects of the film. Platt intervened again, urging Zegler to alleviate his online activity.
After a few back and forth, Zegler reluctantly agreed to work with a social media consultant – paid by Disney – who would review his publications before the publication.
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“ Snow white ” was also faced with troubled production and expensive covers
The controversies surrounding Zegler were not the only challenges that “Snow White” was confronted. The production of the film was riddled with problems from the start.
According to VarietyThe delays caused by COVVI-19, a fire on the set and the strike of Hollywood 2023 actors led to multiple planning disturbances. When testing of tests have given negative comments, expensive reshuffles were ordered, further inflating the film’s budget at around 270 million dollars.
Despite the studio’s efforts, “Snow White” failed to connect with the public.
A framework of a Rival studio told The Outlet: “You cannot say that a live remake of the most emblematic film of the trunk [$270] Millions and has been Rehot several times to $ 50 million is OK. The calculation does not work. This film should be a billion dollars. “”
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In reality, “Snow White” failed to reach the low-office projections even, opening up to just $ 43 million at the national level.
Gal Gadot’s involvement and safety problems
While Zegler was in the center of most controversies, his co-star Gal Gadot also broke into the fallout.
Following Zegler’s political statement, death threats against Gadot increased. The initiates said Variety That Disney had to pay additional security for the actress, mother of four children.
Unlike Zegler, however, Gadot carefully sailed in the situation by limiting his public statements to the expressions of support for civilian hostages taken during the attack on Hamas on October 7.
Despite the rumors of a quarrel between the two main actresses, sources said that Zegler and Gadot were well during the shooting. However, things became embarrassing during the film’s press tour.
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Disney would have contributed to the perception of tension by planning them for distinct promotional events. During the first of March 15, interviews on the red carpet were abandoned in favor of photo appearances only, and the two actresses were mainly distant.
Inside the El Capitan theater, Zegler and Gadot were seated separately, with Zegler sitting at two rows in front of Gadot and his family.
Disney live difficulties continue after a “Snow White” failure
The failure of “Snow White” highlights a broader trend – live remakes from Disney are no longer guaranteed strokes.
Formerly a dominant force at the box office, Disney reimagination of classic animated films has had trouble in recent years. Films like “Dumbo” and “Malfect: Mistress of Evil” failed to generate excitement, while “Peter Pan & Wendy” was sent directly to Disney +.
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Box-office analyst Jeff Bock Relations with exhibitors said: “They say that any press is a good press, but in the case of” Snow White “, they were shamelessly. To have-despite the dull beginnings.”
With “Snow White” which has not lived up to its potential, Disney is now faced with difficult decisions about the future of its live division.
While the studio is thinking about what was wrong, it is clear that the combination of troubled production, a main division actress and growing skepticism on unnecessary remakes contributed to the fall of the film.
