The founder of XX-LEAD ATHLETICS, Jennifer Sey, weighs on the “Save Girls Sports” shirt from the “Transphobe” labeled company.
The brand of female military sports clothes XX -X-SYNETICS celebrated his birthday this month.
It turned out to be a lucrative business by marketing the protection of women and girls against the inclusion of transgender athletes, reaching seven sales figures and selling more than 50,000 products.
This has accomplished this despite the animated criticisms of trans activists and even Social networks restrictions Based on the content of its marketing.
But the brand has also benefited from a general decline on the activation of trans athletes in girls sports.
“Whenever there are setbacks, more people seem ready to look and support the cause,” founder Jennifer Sey told Fox Business.
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The former president of Levi Strauss & Co., Jennifer Sey, says that women are silenced when they express the question of trans athletes on “Varney & Co.”
There have been several controversies involving Trans athletes and censorship that have helped to fuel XX-Sox athletics with a successful first year, according to commercial documents obtained by Fox Business.
The brand had its greatest increase in engagement in early October in the midst of an explosion in national awareness of volleyball scandal of the State University of San Jose. At that time, the SJSU volleyball team had already had four games erased its calendar due to the confiscation after co-captain Brooke Slusser joined a trial against the NCAA for its allegations concerning its Trans Blaire Fleming teammate.
XX-Syntics seeks to redefine the dominant current in 2025
Above the same time, the brand launched its viral advertising “Dear Nike”, which attracted millions of views on social media platforms.
The second largest increase in the brand’s commitment occurred in mid-June, after the company was prohibited from Tiktok for the first time.
The former president of Levi Strauss & Co., Jennifer Sey, explains if the jeans destroy the environment, athletics XX-Sox and the female coach of South Carolina, Dawn Staley, the comments of trans women in sport.
“When we were prohibited for the first time from advertising, we obtained 10 different answers,” said Sey. “One was that we cannot show a child in an advertisement without an adult in the context. But we always had an adult in the context when there was a child in the announcement, so it was a lie. Another was that he was considered a hate speech that we have despite.
XX -X-LEADS ‘ATHLETICS’ has since returned to Tiktok and has broadcast advertisements since early March.
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Another big week for the brand arrived at the end of July, after the world controversy involving the Algerian boxer Imune Khelif and the Taiwanese boxer Lin Yu-te.
Khelif and Yu-Ting do not identify themselves as transgender. However, the two boxers were previously disqualified from the World Boxing International Association Championships for gender eligibility problems. Their participation and their possible gold medals prompted global indignation, and many criticisms said that boxers previously disqualified for the problems of eligibility between the sexes in competition against women were unfair.
The former president of Levi Strauss & Co., Jennifer Sey, discusses the new Australian law of “right to disconnect” and reacts to the transgender golfer Hailey Davidson in competition on the female tour on “Varney & Co.”
And even if the brand has prospered on controversies involving women and girls who were to compete in worrying situations and advertising censorship, Sey thinks that it can also prosper if these controversies are reduced.
With the president Donald Trump The administration seeks to apply a national ban on trans athletes in female and girls sports, Sey expects that a successful ban also helps her business, even if she has been prospered so far on her resistance messaging.
“I think it will have a very positive impact because it normalizes it and makes it the law of the country,” said Sey.
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