Betos is a bootstrate company of games and online awards focused on the intersection of entertainment and financial empowerment. And today, the company has announced a leadership transition while the company continues to scale its main commercial offers, Kashkick and Besitos Marketplace.
Jeevan Balani was appointed CEO. Vishal Mahtani, co -founder, withdraws from the CEO position and will continue to serve as chairman of the board of directors. Mike Murzyn was appointed COO and Chris Maynard was appointed Product Director (CPO).
Besitos’ main offers are the Kashkick and Besitos market. The Kashkick, recognized as n ° 11 on Inc. 5000, concentrates the rewards of consumers in real time, offering millions of users transparent access to cash rewards thanks to games, surveys and interactive experiences on its platform without shift.
Besitos Marketplace focuses on the $ 32 billion mobile game industry. It brings together technology, data -based information and immersive gameplay to unlock new income flows while providing unequaled value to users.
“When we founded Besitos eight years ago, we barely imagined the success that we would get – Build a fully booted company which collected more than 3.5 million users who, in 2024, earned around 20 million dollars, which helped them achieve their financial goals and improve their lives. We did this by promoting a solid and inclusive culture that allows us to provoke advantages constantly, which has still made advantages, which still innovated us, which has still innovated us, which has still made advantages, people again, people, which has done us, Mahtani, in a press release. “I am optimistic about this transition when the company continues to get to the scale and excite for the future of Besitos with Jeevan, Mike and Chris opening the way. In the future, I focus on continuing to improve the social impact of the company, while continuing to identify the opportunities to innovate. ”
With more than 25 years of experience in the direction, Balani began his career at Accenture and McKinsey and Company, where he spent 15 years combined. Take advantage of his management consultancy experience, he has since held consulting positions focused on the development of high -growing startups and companies supported by VC, especially outside and in the Masterclass. He joined Besitos as chief of staff in August 2024.
“I am honored to play the role of CEO,” said Balani, in a statement. “In recent months, I have witnessed the incredible Vish’s work and the Besitos’ complete team to redefine the online award space and put more money directly in the hands of consumers and businesses.
Before his appointment, Murzyn was Managing Director and Executive Vice-President of Besitos Marketplace. With more than 25 years of experience in marketing and consumer information, it provides in -depth understanding of the evolving end user. Murzyn spent 11 years in Inboxdollars, which was acquired by Prodege in 2019, where it was vice-president of the programmatic market study for the last time.
Throughout his 20 -year career, Maynard has concentrated his career on driving innovation in advertising technology and IA -based personalization. Maynard began his career as a software developer, spending the last 11 years at Revcontent, where he has held various positions, including vice-president of products, main vice-president of engineering and product manager. Maynard is the author of 4 patents in the space of advertising technology during his stay in Revcontent.
Created in 2017 by veterans in the Mahtani and Jacob Shemesh industry and based in Tampa, Florida, Besitos is a consumer product company dedicated to user reward for their time and attention. Besitos currently includes two key products: Kashkick and Besitos Marketplace. Taking advantage of an API and the architecture of microservices, Besitos allows partners to monetize their brands and improve consumer engagement through reward and loyalty programs.
