Google will not make changes in the way third -party cookies operate on the Chrome browser. Anthony Chavez, Google VP for confidentiality sandbox, announced that the company A "made the decision to maintain [its] Current approach to offer users a choice of third -party cookies in Chrome." It will also be "Do not deploy a new autonomous prompt for third -party cookies" This would have allowed users to withdraw from being followed by advertisers. Google announced a few days after a federal judge ruled that he had an illegal monopoly on online advertising.
The company initially announced that it would eliminate third -party monitoring cookies in 2022 as part of its confidentiality sandbox initiative, which aims to make the web more secure and private to use. But due to a series of delays and regulatory obstacles – competition and the UK markets (CMA) and the United States Ministry of Justice have examined the initiative of Google by concern that this could harm small advertisers – the expected depreciation was delayed until 2024, then at 2025.
Last year, Google finally decided that it was not going to kill third -party cookies and would rather present "A new experience in Chrome that allows people to make an informed choice that applies to their web browsing." This new experience does not come. In her new announcement, Chavez said that many things had changed since the initiative of Privacy Sandbox made his debut, and Google has taken new developments in technologies improving confidentiality that guarantee people’s navigation in consideration when it has made its decision.
Despite the death of all its plans to remove third -party cookies from Chrome, Google will maintain the initiative of Sandbox of confidentiality alive. Chavez said that it would continue to improve monitoring in incognito mode in Chrome, such as launching IP protection later this year, and will continue to work on features such as safe navigation, safety check and integrated password protections.
This article originally appeared on engadget to
