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A criticism of the platforms for the use of computers and other search agents is that you cannot make any transaction in the same window if you use them to find a product or a hotel.
MasterCard aims to change this by integrating the companies and platforms of AI in its network of payments, allowing users and companies to transform transparently into their respective ecosystems. Today, the company has announced Agent’s salaryA new payment program that provides the Mastercard payment system to AI cat platforms.
Greg Ulrich, Mastercard’s main data and AI officer, told Venturebeat in an interview that the agent paid “closes the loop” on agency research.
“You want to close the loop in the experience to allow the customer experience in the most effective way possible, which we are trying to activate today,” said Ulrich. “You must make sure that everyone in the ecosystem can identify the agents and authenticate the agent to manage the transaction safely and safely.”
OPENAI, anthropic and perplexity can join the MasterCard payments network, allowing other network participants – merchants, card users and financial institutions – to trust the platform transactions and to check any potential fraud. It also allows MasterCard to bring its fraud and transaction conflict systems to these companies.
Mastercard has teamed up with Microsoft, IBM, Braintree and Checkout.com to develop the agent’s salary, orchestrate the system and improve other features for merchants. He will also integrate the wages of agents in banks and other financial institutions.
Make agent research more useful
In the past year, we have seen the search fueled by AI evolving from simply listing information to actively use your computer on your behalf. These platforms Allow users to ask AI models to search on the Internet any information. It can offer recommendations for products or places to visit. The search for AI has proven to be popular.
This week, Openai even announced that it was Addition of purchase features to chatgpt searchExecuting on GPT-4O, in order to compete with the longtime domination of Google in the search for products.
However, users have always found that they have to open a separate window if they see an agreement.
“We are going to work with the platform and AI agents so that they can get on board and access technology. But on the merchant side, they can now do things to recognize these transactions and manage the risk more effectively around this, “said Pablo Fourez in chief Mastercard, Pablo Fourez.
Bringing these platforms to a payment system like Mastercard makes them more useful, as they can serve not only as a place where people find information, but also as a platform where users can find and transform.
When AI companies are part of the payment network, it could also improve any agent workflow built by companies. Imagine an agent workflow which includes the search for new suppliers, the search for an appropriate supplier, negotiations, the drafting of a contract and the implementation of transactions via the platform.
The company discusses the integration of the paying agent in the Microsoft Copilot and Openai / Openai services.
Letter rather than AI
Agent Pay, however, is not based on a generative AI, even if Mastercard operates the technology of other products.
Agent PAY is based on company tokenization technology, which uses cryptography to help hide personally identifiable information (PII) during digital transactions.
“It is a distinct number that is useless if it is not used in the context of the transaction you have authorized,” said Fourez. “This is done thanks to the cryptography which makes the transactions unique in each transaction, and if someone else gets this information, he can do nothing.”
MasterCard uses models generating AI and large languages for fraud detection, which Ulrich noted has worked in tandem with the tokenization for the wages of agents, because his AI models check transactions for fraud once they are launched.
Ulrich Add Agent Pay allows each company and person involved in the transaction trust that “the rules work in this ecosystem”.
“We make sure that we safely identify these players in the ecosystem, that we have a way to capture and keep the references safely,” he said.
