Return Entertainment, a developer in Finland of a Smart TV-Native TV Smart TV game platform, said his first game, Arena Rivaleis now available for Fire TV in the United Kingdom.
By bringing Rivals Arena to Amazon Fire TV, Return Entertainment continues to question the conventional means to interact with games, which makes premium experiences accessible without specialized equipment. The Return Entertainment platform allows players to use their smartphones as controllers by simply scanning a QR code, bringing a new way of enjoying games in the comfort of their living room.
“It’s great to work with Amazon, with their technological ecosystem completing our game innovations in a way that benefits players at all levels,” said Vesa Jutila, CEO of Return Entertainment, in a press release. “The GPU AWS feed our cloud infrastructure, their thought aligns with our advertising monetization strategy at stake and the combination of Fire TV, AWS Cloud Services, Amazon Games Studios and Prime Video create an environment where our vision of accessible television games comes to life.”
JUTILA declared in a message to Gamesbeat that the company began in the United Kingdom to test the call to television users and validate the potential for monetization with advertisements at stake.
“We have an integration into the platform level with the Playerwon advertising network for high-quality complete television video advertisements,” he said. “Rivals Arena supports both compulsory non -skipable video interstitials and optional awarded video advertisements. The rewarded internships worked well with Samsung TVS where almost 50% of all advertising views are rewarded (users choose to watch more advertisements for rewards).”
The plan is to expand soon in other fire television markets, he added.
Rivals Arena is a fast rhythm card fighter with a touch that has so far captivated the public in the United States as part of the exclusive initial launch on Samsung Smart TVS. The company said user data show remarkable adoption rates, 85% of players reporting that the mobile controller was easy to use and 88% saying that they could start the game quickly.
More specifically, the platform successfully reaches new game audiences, with 44% of users playing games on their televisions for the first time. This success demonstrates Return Entertainment’s ability to blur the boundaries between occasional television visualization and interactive games.
New monetization model for smart television games
Return Entertainment has brought new monetization and a new performance analysis to smart televisions with its relaxed game platform solution. Rivals Arena works integrated video advertisements in play, including non -skipable video interstitials and optional video advertisements – a first for smart television games. This approach opens up a new market for performance advertising with a higher CPM (cost per thousand) potential, going beyond traditional brand announcements that dominate television advertising without measurable efficiency.
The platform monetization strategy is already showing solid engagement metrics, with more than 50% of players choosing to look at optional advertisements, increasing an average of 10 advertising views for an hour of play.
Make affordable cloud technology
Rivals Arena operates AWS Spot Instances, allowing return entertainment to considerably reduce the cost of using the Cloud GPU. These occasional instances – A stock of unreserved GPU instances which can be reassigned to a short notice of 2 minutes – are generally evaluated up to 90% less than standard instances on demand.
“Although punctual instances are generally difficult to use in traditional cloud games in real time, our unique architecture allows our platform to manage them on the fly, further reducing our GPU Cloud costs without compromising visual fidelity for gameplay,” said JUTILA.
JUTILA said the company has 13 people.
“AWS wants to work with partners who push the limits of what is possible with the latest clouds based on the cloud. We are delighted to work with Return Entertainment to extend the use of our occasional instances at the games on the big screen. This is an excellent step to show how AWS can allow profitable and global operations of scalability for web services on the cloud. ”
