Roblox announced today that he had launched a new form of advertising: the rewarded video advertisements, which, once implemented, would allow users to watch announcements in exchange for an advantage at stake. Brands will be able to buy these announcements by program, either from Roblox directly, or via Google’s advertising solutions. The company also announced that it extended its partnership with Google to help evolve immersive advertising to brands by adding an advertising manager.
The rewarded announcements are an expansion of the existing immersive announcement format of Roblox, which has deployed video advertisements – which he now calls video billboards – at the end of last year. The declared mission of the company is to create ways for brands to connect with the general public of Roblox Gen Z. Players can look at 30 seconds in immersive experiences in exchange for advantages involved in the advertiser, and Roblox reports that 80% of test audiences have looked at the whole announcement.
Stephanie Latham, Roblox vice-president of global brand partnerships and advertising, said in the declaration: “This new format is a winner for brands, creators and users, and we were delighted by the first results of our tests that have proven this. Our partnership with Google is very easy to buy these terminals and reach the potential key. From immersive game platforms like Roblox where generation Z spends more and more their time. »»
Roblox integrates the Google announcements manager
Roblox’s extended relationship with Google and Admob’s advertising manager means that the first will be able to set up advertising solutions for the best brand partners. Google said in its own advertisement that the advertising manager will help bring these advertising formats to more brands and allow publishers to engage with users by broadcasting ads in a more engaging context.
Scott Sheffer, vice-president of the monetization of Roblox’s Sellside, said about the agreement: “The players are rooted and immersed in the worlds that publishers and application developers create and, therefore, it is really essential that advertisements do not divert from this experience and if they improve the experience … itself. “”
