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Reading: Starbucks stock slides as CEO Brian Niccol calls earnings miss ‘disappointing’
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inkeinspires.com > Business > Starbucks stock slides as CEO Brian Niccol calls earnings miss ‘disappointing’
Business

Starbucks stock slides as CEO Brian Niccol calls earnings miss ‘disappointing’

MTHANNACH
Last updated: April 30, 2025 10:16 pm
MTHANNACH Published April 30, 2025
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The Stock of Starbucks (SBUX) fell 5.7% Wednesday after the coffee giant Second trimester results report Disappointed Wall Street and throws a shadow in terms of his CEO to run the business.

Sales of stores comparable to the United States – a closely monitored metric that includes the results of open stores for more than a year – fell for the fifth consecutive quarter, protruding 2% while consumers have sought cheaper alternatives to competitors such as Dunkin ‘and McDonald (MCD). Wall Street analysts expected a more modest drop of 0.3% of the results on Tuesday.

Sales of Starbucks stores are the result of fewer customers visiting its stores to buy drinks, although those who still frequent its stores spend more money. Transactions dropped 4% compared to the previous year, while the average ticket size, or the dollar amount spent in each transaction, increased 3% in the United States.

Find out more about the movements of Starbucks’ actions and today’s action.

Investors have also focused on the results of the company in China after four consecutive quarters of comparable sales drops, competition, the competition is warmed in the country.

In China, more customers have visited Starbucks, but they spent less money. Comparable sales in China were stable in the second quarter budgetary of Starbucks, as an increase of 4% of transactions was offset by a 4% drop in the size of the tickets. Analysts expected that the sales in China in residential stores decrease by more than 2%.

Other key statistics also disappointed. The coffee chain said a profit adjusted per share of $ 0.41 for the quarter ending on March 30, less than the $ 0.49 expected from Wall Street analysts, according to Bloomberg Data. Its turnover of $ 8.76 billion did not reach 8.83 billion dollars expected.

In the past year, the Starbucks stock has dropped approximately 9.5% compared to the increase of 10.6% of the S&P 500.

The company declared an adjusted operating room – the percentage of remaining income after operating expenses – 8.2%, below 9.5% expected by analysts, according to Bloomberg.

The benefit of the coffee chain dropped more than 50% of the previous year to $ 384 million during the March period.

The CEO of Starbucks, Brian Niccol, recognized the results of the decline, saying: “Our results of the T2 are disappointing”, but he added that “behind the scenes, we have made a lot of progress and have a real momentum with our” return to the Starbucks plan “.

“My optimism has become the confidence that our background plan in Starbucks is the right strategy for changing the business and to unlock to come from opportunities,” he said.

After joining the Chipotle company (CMG) last fall with a heavy package And controversial benefitsNiccol has set in motion a recovery plan for Starbucks since the coffee giant has waded in recent years in the United States and abroad.

Its plan has included the acceleration of the service and the reduction of the Starbucks menu to focus on basic products, as well as the victory of customers in China, an increasingly competitive international market.

In January, Starbucks exceeded the relatively low expectations of Wall Street for its financial results in the first quarter. However, the company reported A reduction in sales at 4% comparable stores during the period over a 6% drop in traffic and a 3% increase in the average ticket.

In the first quarter, sales with comparable stores dropped by 6% in China, an improvement in the 14% drop observed in the country during each of the two of Starbucks previous quarters.

Trump’s prices, however, pose important opposite winds for Starbucks in the future. Commercial turmoil has led to consumers’ feeling, has grown the expectations of inflation to its highest levels since the 1980s and has sparked an anti-American feeling towards American brands abroad.

Find out more: What Trump’s prices mean for the economy and your wallet

Some 19% of Starbucks stores are located in China, making it one of the biggest Starbucks markets, and Trump stuck the country with a “reciprocal” rate of 145%.

Niccol nevertheless took an optimistic tone on commercial opportunities in China. “I want to be clear that we are attached to China in the long term,” he told analysts. “We see great potential for our business there in the years to come and remain open to the way we achieve this growth.”

Niccol said that his team constituted “a momentum” on the Chinese market with “product innovation”, such as changes in flavors, and “additional marketing” in the country.

A Starbucks panel is seen in the Jing’an district in Shanghai on April 9, 2025. (Photo by Hector Retamal / AFP) (Photo by Hector Retamal / AFP via Getty Images) · Hector Retamal via Getty Images

As part of Niccol’s recovery agenda, Starbucks dismissed more than 1,000 employees in February and reversed an open door policy towards the non-clients.

Its unionized workers rejected the last contractual offer of the company in the current negotiations of the two parties. The workers of a Starbucks in Buffalo first voted to unionize in 2021.

Laura Bratton is Yahoo Finance journalist. Follow it on Bluesky @ laurabratton.bsky.social. Send him an email to laura.bratton@yahoinc.com.

Click here for the latest news from the stock market and an in -depth analysis, including events that move the actions

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