Before the UEFA 2025 female European Championships, Pepsi launched a new global campaign entitled “Refresh the game”, mixing the nostalgia for football with the power of modern stars in a celebration of the evolution of sport.
The one -minute film features the current ambassadors of Pepsi Alexia Potellas, Lauren James, Leah Williamson, Caroline Graham Hansen and Farah Jefry. He also brings back legendary figures Pelé, Ronaldinho and David Beckham to recreate some of the most emblematic advertisements in Pepsi.
“Rafoomes The Game” starts with a press conference scene before the players were transported in memorable moments in the history of Pepsi advertising.
Putellas is the first, joining Pelé in a recreation of the 1974 film “Join the Pepsi generation”. Graham Hansen then appears alongside Ronaldinho in a high energy sequence inspired by the 2005 “surfers” announcement of Pepsi, was radically on the water. James does a surprise cameo in the theme of Wild West 2003 with David Beckham, strongly intercepting his drink as she slides through the bar.
The film ends today, with pulellas that shake a box of Pepsi from Beckham’s hands to James, which takes a sip – meaning the passage of the torch of the icons passed to the game changers today.
True to his name, “Refresh The Game” connects the legendary past of football with its rapidly evolving present, putting the front and the center of women’s football.
David Beckham shared his excitement About collaboration: “We are witnessing a new generation of sports superstars, and it was an honor to appear alongside them. The players of this campaign played a central role to bring women’s football to know where it is today.”
Cathy Graham Kidd, director of senior marketing at Pepsi, added: “Our new film” Refresh the game “celebrates the legends of football of the past and defends the stars redefining the game today.
“At Pepsi, we are committed to accelerating women’s football, supporting those who defy conventions to stimulate excitement and change. Using the power of entertainment, together, we want to bring women football to new audiences by presenting raw talent and the joy it brings.”
As Euro 2025 for women approaches, the Pepsi campaign sets the tone – punching on the generations of football while celebrating women who were raising its future.
