Tiktok closes his competitor Instagram, notes Tiktok on May 8. The photo sharing application was launched in the tests in Canada, Australia and Vietnam last year.
The company informs Tiktok notes that users of its decision to withdraw the application and direct them to Lemon8 belonging to Bytedance, which is not surprising since the applications are quite similar and offer the same type of functionality.
“We are delighted to bring the comments of Tiktok Notes to Lemon8 while we continue to build a space dedicated to our community to share and live photo content, designed to complete and improve the Tiktok experience,” said a Tiktok spokesperson in a techcrunch statement.
Although Tiktok did not provide a specific reason to close the application, it is likely that the company has not seen much adoption for the notes of Tiktok and decides to push in the Place Lemon8, which had around 12.5 million global monthly active users In December 2024.
In An opinion to Tiktok Note UsersTiktok says that the decision to close the application “was not taken lightly”. The opinion encourages users to download and save their data Tiktok Notes and to “continue to share your creativity on Lemon8”. Tiktok says that “Lemon8 is a lifestyle application that offers an experience similar to Tiktok notes” but with “even more features”.
Lemon8 was launched in Japan in 2020 and then extended to markets across the United States and Southeast Asia. The application is similar to Instagram and Pinterest, because it allows users to share slideshow and photo collections and browse content via “following” and “for you” flows. Lemon8 offers users access to creative tools, filters, effects, stickers, text models, etc.
While Tiktok pushes Lemon8 as an alternative to Tiktok notes, Bytedance also tried to position the application as an alternative to Tiktok himself in the face of a potential American ban.
Last November, the company allowed users to directly access Lemon8 with their Tiktok accounts and deployed the possibility for users to transform the photo content between applications. This decision was considered a way for Bytedance to move the creators on the new platform without having to make them register separately in case Tiktok goes.
Quick advance until today, and Tiktok continues to promote Lemon8 in its application when it faces a new prohibition deadline on April 5.
