Independent TV operating system maker Whale TV is starting to roll out a new iteration of its Whale OS that includes AI recommendations and a voice assistant.
Whale TV partners – which include more than 400 brands, such as Philips, JVC and Telefunken – will be among the first to have access to Whale OS 10, although US availability is yet to be confirmed. The Singapore-based company, formerly known as Zeasn, powers more than 43 million active smart TVs worldwide, according to a press release.
Initially announced in Septemberthe updated version of Whale OS 10 includes user profiles, AI recommendations and a voice assistant powered by ChatGPT, which “allows users to interact with their TV in a more natural and conversational way”, according to a company press release Tuesday. The upgrades could make the TV’s operating system more comparable to that of Roku and Fire TV.
“Whale TV helps users effortlessly access their favorite entertainment, whether streamed or played on a connected device,” the company says.
Zeasn transformed into Whale TV in September as it aimed to raise awareness among consumers after being marketed exclusively to television brands and factories, according to a statement at the time.
Along with the operating system update, the company is offering its free TV streaming service Whale TV Plus on all Whale TV devices. With Whale TV Plus, which bundles the former services of Whale TV, rlaxx TV and Whale Live, users can stream ad-supported TV for free without any additional sign-up steps.