Personal Touch Skincare founders Ashish and Aditi Jawa recently slammed investors on the entrepreneurship-based reality show Shark Tank India 4. The founders claimed that sharks, as investors in the industry are called show, did not treat them properly.
The founders particularly trained their guns on Vineeta Singh, co-founder and CEO of SUGAR Cosmetics. They accused Singh of being condescending and disrespectful.
While pitching Personal Touch Skincare, Singh doubted the skincare brand’s reach and sales data. Singh couldn’t believe that their reach on Instagram was organic and not enhanced.
Looking at their Shopify data, the CEO of SUGAR Cosmetics accused the founders of falsifying their data. In a video posted on her Instagram account, Aditi said that it was their dream to participate in Shark Tank India and it would have been great if they got the deal.
“Not having one didn’t affect us that much, but what was hurtful was the way the sharks treated us and the way they kept saying our community wasn’t real .They kept raising questions about our authenticity.”
His brother and co-founder Ashish Jawan said the “harsh reality” is that the Sharks couldn’t believe what the brother-sister duo had achieved over the past two years.
“We even showed our Shopify data, which is very confidential. We did this to prove that we have built a community of customers who are like family to us and who buy a lot from us, which is why our brand increased 11 times per year “We are very hurt that our PT family has been called fake. ”
Needless to say, the pitchers’ attitude did not go down well with social media users. Netizens not only accused the founders of running an MLM-type business, but also criticized them for playing the victim card after not getting the deal.
They further supported Vineeta for exposing startups with numbers that don’t add up.
“I think they’re running an MLM type thing. The way their subscribers come together and they’re all middle class women between the ages of 25 and 40 tells you everything you need to know. That’s why their Sales increase towards the end of the month because they are given targets and these guys tactically offer sales and new launches at that time. That’s why they don’t have an organic brand presence outside of their. events and their cult communities. That’s why they have to dangle things like the B-Prak concert and everything else to keep them engaged and addicted. My girlfriend is a big skincare connoisseur, even though she didn’t spend 19. 000 for a single brand over its lifetime it converts 12/15,000 website users and each user has an ACV of $19,000 I criticized the control team for not. Would that have allowed them into the tank in the first place,” one user commented.
“Awesome step now Victim Card Marketing,” said another user. “This year, thanks to Vineeta, she is exposing quite a few startups with fake numbers. She said in an interview that her past investment in Shark Tank gave her bad experiences,” observed a third user.
“Vineeta is a gem. She literally exposed them on their numbers even when the guy had his laptop on. Bhai ko laga 15 crore ki figure dikha dega aur sharks lattu ho jayenge mais isko nahi pata tha ki sab Namita ki tarah ignores the nahi karte ko facts. Brilliant work, Vineeta (sic),” said another user.
“Dude, I look at their Instagram, they shared a long rail of sympathy stories from Vande Bharat express,” said another user.
