The former CEO of McDonald’s, Jim Skinner, analyzes the state of the fast food industry while the US economy slows down “the Clarman’s countdown”.
McDonald’s sales underwent significant success in its last quarter due to an E E epidemic. Coli linked to the onions who killed a person and sent more than two dozen to the hospital.
The CEO, Chris Kempczinski, told analysts during a profit call on Monday that sales in American stores dropped 1.4% during the fourth quarter, which was largely attributed to “the impact of the ‘Epidemia of E.
The company said a turnover of $ 6.39 billion, missing Wall Street estimated $ 6.44 billion.
Federal health officials said the epidemic had been “closed” in December, after illnesses emerged at the end of October. There were 104 confirmed cases of the E. coli O157: H7 stump in 14 states, with hospitalizations climbing to 34. Four victims had developed hemolytic uremic syndrome, a serious condition which can cause renal insufficiency, according to the centers for disease Control (CDC (CDC). A death was linked to the start of the epidemic, said the CDC.
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The raw onions served as a garnish on quarter pockets turned out to be the likely source of the epidemic after the beef was excluded. The agency said that it had carried out inspections at the Colorado processing plant Taylor farmswhich provided onions recalled to McDonald’s and an anonymous onion farm in the state of Washington.
A quarter -book hamburger is served in a McDonald’s restaurant. (Scott Olson / Getty Images / Getty Images)
During the discovery of the epidemic, McDonald’s removed daily menu in 900 of its restaurants in affected areas and stopped buying processed onions in the installation of Taylor Farms of Colorado Springs.
The leaders said that the company had seen “solid sales” during the first weeks of October before the emergence of the epidemic.
In the fourth quarter, when there was slightly positive traffic in American stores, the company said that customers spent less. Part of the question was that his quarter -book was a “high margin”, according to leaders.
Kempczinski said that the impact of E. Coli is now “located in areas that have had the greatest impact”.
A sign is displayed in front of an McDonald’s restaurant on April 28, 2022 in San Leandro, California. (Justin Sullivan / Getty Images / Getty Images)
“Consider this as a kind of region of the rocky mountain. It was really the epicenter of the problem. And that continues to be down compared to the place where we are heading for this impact,” it was He declared, adding that the impact is contained in this region.
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The company plans to have completely submitted food security problems at the start of the second tax quarter.
Following the epidemic, the managers said that the company had invested in “value, affordability and obviously in digital offers to recover consumers” and regain confidence.
| Teleprinter | Security | Last | Change | Change % |
|---|---|---|---|---|
| MCD | McDonald’s Corp. | 308.59 | +14.26 | + 4.84% |
McDonald’s plans to further improve its value programs in the first quarter “to make sure that we offer a head value in the industry and with good value to the foundation”.
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However, the financial director Ian Borden told analysts that his 2025 approach “reflects the current environment of the traffic in the softer and declining catering industry in the United States and many of our biggest markets”.
