During instructions fourth quarter gains On Tuesday, CEO Evan Spiegel said that the uncertainty surrounding the future of Tiktok had affected his business positively.
“We are not trying to draw too much conclusions from some of the engagement lifes that we saw when [TikTok] went black during this brief period. I would say that the overall environment of uncertainty benefits our business, “he said during the call.
Among the attractive features that attract users to Snapchat, there is Spotlight, which serves as a company alternative to Tiktok. Many creators are already on the platform, and others will probably join if Tiktok is again declining in the United States. In the past year, Snap has joined thousands of creators in its Snap Star program, and the number of creators publishing content has increased by more than 40% from one year to the other in the fourth quarter, said the company .
Spiegel also underlined the growth of the public content of Snapchat. He added: “I think that in the fourth quarter, we really reached one billion public positions per month on Snapchat. The public content ecosystem is therefore developing in a really pleasant and healthy way, and we will therefore continue our concentration there with regard to our strategy and our participation. »»
In the fourth quarter, the company indicated that it had reached 453 million daily active users, an increase of 39 million compared to the previous period. SNAP declared a turnover of $ 1.55 billion, compared to $ 1.36 billion the previous year.
The uncertainty surrounding the Tiktok not only benefited Snap, but also assigned the wider social media landscape, with several applications, including the Rednote, YouTube and Meta which go from the meta in the commitment of users.
