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Pat Riley may well be the biggest Chiefs of Kansas City Fan Sunday.
Almost four decades ago, the famous NBA coach was ahead of the curve. After winning his second consecutive championship with the Los Angeles Lakers in 1988, Riley had three consecutive.
But Riley’s business ceiling was underway, and he decided to file a brand for the term “three peat”.
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Patrick Mahomes (15) from the Chiefs of Kansas City celebrates the victory with the Vince Lombardi trophy while he was interviewed by the broadcaster CBS Jim Nantz after having beat the 49ers of San Francisco at the Allegiant Stadium in Las Vegas on February 11, 2024. (Erick W. Rasco / Sports Illustrated via Getty Images / Getty Images)
A quick search for “three peat” in the repertoire of American patents and brands shows that Riles & Company Inc. is the owner of the term.
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Riley was never able to capitalize because his Lakers fell to Bad Boy Detroit Pistons the following season. However, when the Chicago Bulls won three tracks in a row in 1993, Riley was paid a pile. He also brought money when the Bulls finished three other people 1998 and again in 2000 when the Yankees did.

Los Angeles Los Angeles Lakers Jerry West and assistant coach Pat Riley in a match against San Antonio Spurs in Inglewood, California. (Manny Millan / Sports Illustrated via Getty Images / Getty Images)
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No North American sports team has won three tracks in a row since the Lakers did with Phil Jackson, Kobe Bryant and Shaquille O’Neal from 2000 to 2002. Now, the Chiefs of Kansas City are looking to become the first NFL team to win three rights Super bowls.
The Chiefs and Riley have concluded an agreement that allows chiefs to sell goods “with three passes”. Riley will always take advantage of it, although we do not know what the percentage will be.
Riley would give a product to the foundation of the Pat Riley family, According to CLLCT.
As a rule, license holders pay a royalty of 10% to 15% on the price of an item with a brand used.

Travis Kelce, a tight end of Kansas City chiefs, stands on the sidelines during the national anthem before a match against the Vikings of Minnesota at US Bank Stadium on October 8, 2023, in Minneapolis. (Images Kevin Sabitus / Getty / Getty Images)
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If Kansas City does not reach three peat, it will be the Philadelphia Eagles“Second championship after winning their first in 2018. This is the fifth appearance of chiefs at the Super Bowl in the last six seasons.
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