In recent years, developers have been more and more complained on payment of costs at Apple or Google for App Store or Play Store distributions. Application manufacturers have often said that the two companies make them difficult to earn money outside their systems. New York -based applications based on applications Adaptation wants to change this with its new offer called Funnelfox, which helps to acquire customers via websites or web applications.
The idea behind Funnelfox is simple: it helps applications for applications to create quizs or experiences on the web to acquire or on board customers. And once the customer pays, he gets a link to download the application. In this way, app manufacturers do not have to pay up to 30% of the tax on the App Store.
“A year ago, I had a conversation with our best customers of the income tracking product and I realized that they acquire a large part of customers via the web by creating funnels of internal acquisition. We thought it was a great opportunity and decided to build Funnelfox to make the web funnels easier for everyone,” said the CEO of Adapty, Vitaly Davydov, call.
Adapty has been working with a closed set of more than 100 customers for over a year to try Funnelfox. The company said it had followed $ 20 million in revenue during this phase, and customers have seen their income doubled in relation to direct mobile purchases in the application.
Funnelfox has drag and drop tools to create quiz to acquire customers. It also has an AI component, which can suggest various questions based on the app store or the Play Store link of the application.
The startup has two main parts of the company: an SDK that helps applications of applications with subscriptions and a platform for marketing specialists to target the public and understand the life value of a customer. Funnelfox is the last edition of his suite. Customers can use Funnelfox separately from adaptation while using another application income monitoring solution, such as Revenuecat.
Funnelfox works on an income sharing basis, the company reducing user acquisitions. Adapty has declared prices on several levels for Funnelfox, but did not specify the exact details.
Adapty has raised $ 2.5 million in capital so far. Davydov said the company was profitable. Although the startup is not actively looking for funding, it is open to exploring fundraising.
The company serves 10,000 requests and followed $ 1.2 billion in revenues per year. This is up 2,500 applications that she followed in 2022. Davydov said that the company constantly increased in terms of number of applications and income followed.
The startup wants to add more AI to its products. For Adapty, he wishes to use AI to help the manufacturers of applications create payment screens that will give them a better conversion rate by suggesting design and prices.
