Isla Fisher Gives Sparkling Ice’s Comeback A Fiery Seal Of Approval

Rous royalties Isla Fisher Bring The Fizz and The Fire, to the latest Sparkling Ice campaign.

In a new, cheeky partnership developed by the Creative RTO + P company (a business of Mod OP), the flame hair actress lends her signature SASS to celebrate the return of Ginger Lime, one of the brand’s most requested flavors.

Shot to perfection around Saint-Patrick, the campaign adopts a bold and first social approach that plays the comic charm of Isla Fisher and undeniable red energy.

“People are trying to escape the social and to be entertained,” said Steve Red, RTO Co-chief + P, a Mod OP company, said Breath. “Our sparkling ice consumers are most involved with us when we are anything but a subtle self, finding ways to add more flavor to their lives.”

So why Fisher? Red says the choice was obvious. “She is a self-proclaimed ginger ninja, so making him direct the world of ginger to be the first to know and taste this favorite return of fans was obvious. In addition, her charming Australian atmosphere that is still killing,” he explained.

According to Red, the creative concept has practically written.

“Scintillating ice fans beg that Ginger Lime is coming back. We are constantly seeing social comments about the fans’ favorite missing, so when we heard that he would arrive as an exclusive Amazon, we knew that we had to do a big problem. We loved the notion of ginger representing Ginger”, he shared with with with with Breath.

Although Fisher is currently running in Australia, production has rolled enthusiastically and a lot of laughter. “Isla was standing early to make American schedules, but she was a great partner and we had a lot of laughter when we went and come with her by developing the content,” added Red.

Even an approval of a word can make waves, especially when it comes from another famous redhead.

When Sparkling Ice announced the return of its favorite ginger lime flavor to fans on Instagram, actress Leslie Mann jumped in the comments with a simple but enthusiastic “Yum”.

The comment in a word did not go unnoticed. “We were rushing into the comments section,” said Steve Red Breath. “Nothing better than seeing Ginger support ginger.”

The fun Instagram legend of the brand said: “Apparently, having ginger hair gives the opportunity to give an official vision of the sparkling ice ginger lime.” With Isla Fisher leading the return and support for her compatriots of celebrities with flame hair, he is sure to say that this flavor approved by ginger has the seal of red -haired approval.

And if you are wondering what sparkling ice wanted the most of this spicy reintroduction, the message is simple.

“Let our lime flavor with beloved ginger be back and approved by ginger. We hope that old fans and new fans will find sparkling ice cream a complete flavor with this addition to our Amazon range.”

If the buzz around this campaign is an indication, fans are more than ready to sip and celebrate. When he was asked to describe the ginger lime relaunched in a word, Red did not hesitate: “Zing”.

With notes of more fun activations to come, especially what Red teases as mini “EURM CUTIE (ER)” can launch this summer, sparkling ice seems to double the flavor, pleasure and complete personality.

Are you looking to impress your guests at your next party? Raise your party game with a signature cocktail that delivers a kick.

This sparkling sip mixture of spicy ginger, lime and the tropical sweetness of passion fruit for a glass as vibrant as your personality.

• 1 tablespoon of passion fruit juice
• 4 oz vodka
• 4 oz Ginger Lime Sparkling Ice
• Rosemary Sprig, for garnish
• Passion fruit pass, for garnish

Fill a low -ball ice glass. Add vodka, passion fruit juice and sparkling ice cream. Stir gently to combine. Garnish with a bit of rosemary and a spoonful of fresh passion fruit paste for a festive finish.