Instagram announced Thursday that it was unrolling Blend, a new feature that allows you to create a personalized and personalized coil flow for you and your friends. The mixtures are reserved for the invitation and can be created with a singular friend or with a group cat. Personalized flows are refreshed with new content every day.
The launch is not a surprise, as Techcrunch reported it in March 2024 that the social network developed functionality.
Once you’ve joined or accepted a mixture invitation, you can browse the bibs chosen for each person in the cat. When someone in the group reacts to a coil, Instagram will inform you so that you can keep a summ in the DM cat (direct messaging).
The idea behind the functionality is to explore the types of reels of your friends, while connecting with them and discovering new content together. Blend aims to introduce a new social element on Instagram, bringing it closer to its roots to share moments with friends, which has been overshadowed in recent years by an influx of influencers and advertisements.
With the launch of Blend, Instagram gives users access to a feature that is not available on Tiktok, which is one of the largest Instagram rivals.
For Instagram, Blend could be a way to stimulate the discovery of reals and look at time on the social network, because it encourages users to look at short content.
To create a mixture, you need to open a DM chat in head or group and press the new mixture icon at the top of the cat. Then you must select “Invite” to invite people from your DM cat to reach the mixture. The mixture will be created when at least one cat member accepts your invitation. You can revisit a mixture by going to the DM cat and pressing the Blend icon.
It should be noted that Blend is somewhat similar to Spotify’s functionality of the same name, which allows people to combine their tastes in a shared reading list that refreshes daily.
