The best -selling novel by Colleen Hoover “It Ends With Us” came to life in 2024 when Justin Baldoni and Blake Lively played in the film adaptation of the book.
However, the legal war which followed between Baldoni and Lively after the release of the film was something that Hoover could not expect, and in the middle of the back and forth between the two stars, the writer disabled his Instagram account, according to People magazine.
Upon his return to the platform, the author would have deleted the photos of his profile which included the stars of the film despite the support of Lively one day after the star of “Gossip Girl” filed a complaint against Baldoni, 41 years old , reported the point of sale.
Since the resumption of his social presence, fans have flocked on the Hoover page with requests not only apologies to Baldoni, but also threats to boycott his future projects, which include a film in work with Anne Hathaway, Dakota Johnson and Josh Hartnett.
Blake Lively Rep says that Justin Baldoni, the dispute is an “exercise of smoke and mirrors”, asks for the dismissal of the costume
The author of “It ends with us” Colleen Hoover received upheavals on his return to social networks in the midst of Blake Lively and the legal battle of Justin Baldoni. (Getty Images)
We do not know how the upcoming works of Hoover, including the cinematic adaptation of his novel “Verity”, will be perceived by fans. Ryan McCormickExpert in reputation management and director partner at Goldman MCCORMICK PR, said exclusively to Fox News Digital that only time will say how the Hoover fans base will react.
“In any case, I do not plan that Hoover’s career is not affected in one way or another by the animated war and Baldoni,” said McCormick. “She is an accomplished author with a great readership. The question posed to her supporters is:” Are you going to throw Colleen, whose books have greatly entertained you, on a situation completely independent of his control? “Some can, but I don’t think the majority will do it.”
McCormick noted that the best hoover bet is to stay “completely out of this stormy affair”.

Blake Lively appeared with Colleen Hoover during a projection “IT ends with us”. (Eric Charbonneau / Getty Images)
“Do not mention Lively or Baldoni in the foreseeable future,” he said.
In addition to “Verity”, the author “regretted you” planned for an outing in 2025, with Allison Williams, McKenna Grace and Dave Franco. McCormick was doubted that all the stars fear working with Hoover despite the animated Baldoni drama.
“I do not foresee anyway that Hoover’s career is not affected in one way or another by the animated war and Baldoni. It is an author accomplished with a great readership.”
“If the public offices were to increase considerably to Hoover, I can see the hesitation of certain celebrities,” said McCormick. “However, she had nothing to do with this titanic confrontation.”
Blake Lively vs. Justin Baldoni: All to know
Baldoni obtained the rights to “It Ends with US” from Hoover through its Wayfarer studios production banner in 2019, and signed not only to lead the film but also play in the film in the main role of Ryle Kincaid.

Justin Baldoni not only played in the cinematic adaptation of the novel, but also made the film. (Getty Images)

Lively filed a complaint against Baldoni in December after rumors of a quarrel in the set on “It ends with us”. (Jose Perez / Bauer-Griffin / GC images)
After the tension of rumors between the couple culminated after the press tour of the summer of 2024, Lively filed an official complaint in December 2024. A day later, Hoover publicly supported Blake on his Instagram stories.
“@Blakelively, you have nothing other than honest, kind, united and patient since the day we met. Thank you for being exactly the human that you are. Never change. A screening of the film, According to People.
Hoover discreetly moved away from social media following the official complaint of Lively and the subsequent federal trial alleging sexual harassment, which was quickly followed by the defamation pursuit of $ 400 million in Baldoni.
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When his profile became a public and a suite, “it starts with us”, was in preparation, the users started to wonder why Hoover had not supported Baldoni.

Colleen Hoover was named one of the 100 most influential Time people in 2023. (Jennifer Mitchell for Fox News Digital)
“You do not deserve the privilege of work and the platform that you have – you have massively abused your position to contribute to the shameful and intimidating treatment of JB. Your silence is deafening. The fact that you do not yet have Excused with JB is amazing, “a fan wrote. “Take! Talk. Admit your mistakes. People will respect more if you do.”
Another user added: “Feeling a little stressed lately by all negative attention? Now imagine if you were falsely accused of sexual harassment, after being sung and extorted to abandon something on which you worked with everything Your heart for years.
“I won’t see another films differently !!!” A follower said, while another wrote: “Boycotter All Colleen Hoover until she publicly apologizes to JB.”
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Adrienne Uthe, founder and strategic advisor for Kronus CommunicationsHoloca News that Hoover was to be strategic with her next movements now that she is back in the eyes of the public.

Blake Lively played like Lily Bloom in “He ends with us”. (Gotham)
“She first supported Blake Lively, but has since fallen,” said Uthe. “If it does not maintain a neutral position, it could have an impact on future projects. Complete apologies are not necessary, but a public declaration clarifying its neutrality could help. At the moment, it appears firmly on the side of Blake, which may not be the best look. “
“If it does not maintain a neutral position, it could have an impact on future projects. Complete apology is not necessary, but a public declaration clarifying its neutrality could help.”
Regarding Hoover’s career, Uthe does not care too much about what she thought was a “personal false step”.
“It looks more like a personal misstep than a long -term career problem,” said Uthe. “She was probably swept away in the Hollywood appeal of Blake and Ryan, but in the end, she wants to make good films.”
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