Neopets said that his return gathered in 2024. Active daily users of the game brand (DAU) reached a new recent peak of almost 250,000 and monthly active users (MAU) exceeded 400,000.
This has reflected triple growth since the company has restarted in 2023 and has become a new independent game studio. The figures are the highest in the past decade. Although these steps are early signs of renewed connections with fans, Neopets considers this as the start of his community journey to relaunch one of the most emblematic play titles in history.
Neopets is a virtual company game that has been played by more than 150 million players worldwide. But its growth has slowed down and it now returns under a new direction. Since Dominic Law took over in July 2023, Neopets reinvented himself, introducing more than 100 classic mini-games, new scenarios and license partnerships.
Neopets’ renewal is more than nostalgia – it is a question of having fun and creating significant ties with generation players. By mixing the charm of the culture of games on early internet with a modern accent on emotional well-being, the brand has always been a safe refuge for its faithful community.
Last year, the mission extended beyond its classic browser game with the launch of two mobile titles, Tales of Dacardia and Faire Fragments, in addition to significant growth in social media. Instagram founders
increased by 123% and video views increased by 150%, reflecting the passion of its community and marking a
Encourage the start of its IP transformation led by the community.
Dominic Law, CEO of Neopets, said in a statement: “2024 is the beginning of our transformative journey to relaunch Neopets. For the first time in a decade, we see significant growth in our players’ base, and the support of our fans has been greatly appreciated. We have laid the basics for a much stronger neopia – the one that reflects what our players like to Neopets. There is still a lot of work for us and we are very happy to have the enormous support of our community. »»
A year of significant collaborations
Neopets collaborated with more than 30 partners in 2024 to create significant shared experiences that connect its audience online and offline. These collaborations have brought Neopets to other facets of life and have widened its magic beyond the game. This progress validates not only the strength of its approach led by the community, but also signals more ips than Neopets is a Inspiring and authentic partner.
The main protruding facts include:
- Upper Deck: The release of the brand new card game to exchange Neopets has become a fans favorite, with a series of booster packs and already confirmed and in progress, promising to captivate players and collectors.
- Phatmojo: The Blind Box Plushies, the first toilet launch of the Neopets in more than a decade which were then sold among large retailers like Hot Topic, Gamescop, Boxlunch and Claire’s and who stole the shelves leading to reorganization.
- Andrews McMeel: The graphic novel Omelette Farie: Volume 1 was released in October 2024, showing how the rich world of Neopets extends far beyond the game – remaining relevant and accessible to a new generation of fans in innovative formats.
In the future in 2025
Based on the momentum, Neopets is about to continue to evolve its platform to meet the needs of today’s players. Neopets has an exciting range of initiatives in 2025.
In May, he is from Boba Time transforms 100 locations across the United States into a neopia, with a decor in this and exclusive gifts. The second graphic novel, Neopets: The Discarded Magical Blue Grundo Plushe of Prosperity, will be released in August 2025.
In addition to the series of graphic novels, a range of coloring and activity books is also in development, which still gives life to the creativity of neopia thanks to incredible license partners and in new engaging formats.
March will see the launch of Monopoly: Neopets 25th Anniversary Limited Edition, while the Q2 will bring the exit from the TCG upper bridge: Battle for Meridell and new TCG accessories such as play mamates, card manches and deck boxes.
Neopets collaborated with a diverse range of partners in 2024 to provide new experiences in progress to its audience, preparing the way for an exciting range in 2025.
At the heart of the renewal of Neopets is a commitment to its loyal actors while extending its scope to new audiences. This was obvious through initiatives such as the monthly sessions of Neopets Live Series and Ama, which attracted more than 200,000 views. Events such as the January Styling Studios version have attracted nearly 30,000 views, presenting the excitement for new content. Neopets also organized a global anniversary of the 25th anniversary, engaging 8,000 participants in 41 cities and 13 countries, with nearly 300 requests to accommodate local celebrations.
Neopets also amplified its presence at 13 key events in the world, notably San Diego Comic-Con (SDCC), the Expo Las Vegas and Gamescom ASIA license. These events have strengthened partnerships while presenting the brand to new audiences. Thanks to interactive exhibitions and fans’ commitment activities, Neopets has managed to combine the gap between nostalgia and modern innovation, capturing the hearts of longtime fans and new arrivals.
Neopets remains dedicated to the service of its community by offering significant and engaging experiences that connect players through generations. While the emblematic virtual company game famous over 25 years old, the 2025 roadmap includes exciting brand collaborations and technological progress, ensuring that Neopets continues to evolve and captivate fans around the world.
