Forget squats and endless slots. SkimThe influential Shapewear label bitten by Kim KardashianUnveiled his latest innovations on Tuesday February 11, with “The Ultimate Butt Collection”.
It’s not just Shapewear; It is a new transformative range designed to sculpt instantly, lift and around its back for Kardashian level curves, granting everyone behind their dreams.
In a fun and completely relatable player campaign videoKardashian herself bend her actor chops by playing the role of “Fairy Butt Mother”, granting the frustrations of a woman’s fitness of a magic (and skimmed) solution. With a film of his “wand”, the 44 -year -old reality star gives the donation of instant curves, proving that a bomb silhouette can be as simple as slipping into a pair of shields.
The campaign, written by the comic engineering of Michelle Wolf (which has also collaborated in the brand’s ultimate Mamelon viral campaign) and directed by Ben Carey, Perfectly captures the signature mixture of the brand of lively spirit and empowerment through the magic of Shapewear.
“I love being able to push the limits and bring humor to our campaigns,” said Kardashian, co-founder of Skims and Creation Head, in a press release. “We like to show how much you appear and your best should be as simple and easy as putting deviations.” As the brand said succinctly, their latest inclusive shapewear is designed to “improve booty like never before”.
The Butt Ultimate collection is a well-edited range of nine styles, which can be mixed, matching and transparently paired with other most popular lines, including ultimate support and smooth layers. From the subtle form to dramatic curves, Skims continues its mission to inspire women to kiss and celebrate their unique beauty.
In fact, you might even not be prepared for the really Bootylicious results waiting for you. “Prepare to redefine your silhouette and release your interior goddess,” read a press release (with confidence). So run, don’t walk, to get your hands on the “The Ultimate Butt” collection when it was launched this Thursday, February 13. With the screens that will soon be released, you can almost jump the gymnasium.
