The founders of Tintbox, a lifestyle cooking brand, recently presented their business during the fourth season of Shark Tank India. The founders compared their products to the Stanley Cup, popularized in the United States for its functionality and its fashion quotient.
The brand sells pitchers and glassware with an external silicon handle that protects products from ruptures and heat users.
The founders asked for an investment of 70 Lakh in exchange for 5% of equity and told the “sharks” that they have achieved 2 drivers of income figures in the past 3 years. According to the book of the founder of Shaadi.com, Anupam Mittal, the brand had trouble with a lack of product marketing.
He even continued to say that the packaging and the brand were not up to par, advising the founders to work on the issue. “You are forgiven if your business is a few years old, but not if you have been doing it since 2017.”
Even if Kunal Bahl agreed with Anupam’s assessment on the brand image, he congratulated the founders for having set up a profitable business. However, he fell from the agreement and said the company was still at an early age.
The co-founder and CEO of Sugar Cosmetics and CEO Vineeta Singh commented the brands of kitchen and glassware exploding without spending a lot in marketing. “People easily do Rs 10 income, there is no reason why you are stuck at Rs 2 crosses. Maybe there is no product market. “”
Even Peyush Bansal by Lenskart and Aman Gupta of Boat felt that a new spirit should enter the business and push it in the right direction. Bansal said that the Founding Father-Fille duo to hire a co-founder who could guide them through these areas.
One of the founders said they were already working with an agency, which Peyush said that a dedicated person with equity in the company would be much more effective. The founders left the program without agreement because the company had several problems.
In the afternoon interview, the girl said their products were used by celebrities. “Talking about the packaging is Choti Choti Baatein. Our products speak for themselves, celebrities use them, we have built a prosperous business, “she said.
