It is sometimes impression that everyone and their dog have a podcast. (COMMENT MAKE!) But why not jump on the trend when interest in this type of content has For years? The YouTube video platform may not seem to be the most obvious choice to connect to an audio-oriented format, but the company has in fact become a major player for podcast consumption. Today, YouTube that in January 2025, he exceeded 1 billion active monthly podcast viewers.
People are not only playing YouTube podcasts to their headphones. The year of the company has shown that more than 400 million hours of Podcast content were played on “Salon devices” in 2024. Edison’s research revealed that YouTube was the most used platform for almost a third of the weekly podcast listeners at the age of 13 and more.
This article originally appeared on engadget to