Will Lofland, head of investment distribution at Guidestone, explains how he helps investors align their finances on their faith in “The Big Money Show”.
People align their values on their finances thanks to denominational investment and, according to an expert, this strategy competes with the ESG.
A spokesperson for a Christian financial services company explained Wednesday, why investors rush on this strategy during the program “The Big Money Show”.
“With the growth of the ESG, we have noticed similar growth among investors who take into account their values with regard to their faith,” said Will Lofland of Guidestone. “In the past three years, this is where we have experienced the most critical growth.”
The head of the distribution of Guidestone investments explained that there was an obstacle to the growth of the ESG. [Environmental, Social, and Governance] – And although his business has existed since the 1970s, he recently noticed an increase in denominational investments.
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“Honestly, during the covid period, people, I think, started to live their lives in a more intentional way and discovered that things like this exist and correspond more to what they think, that something that was Maybe the product of the day.
He pointed out how, thanks to Guidestone, denominational investment is offered to people who wish to invest through their Christian values.
Regarding the fight against ESG policies, Lofland explained how the capital management company strives to encourage other companies to focus on their main areas of activity.
“There are Christian principles we want to join,” he said. “But we want to try to transmit them to companies that are secular entities and help them understand that these are commercial principles, whether they are how they treat their employees, products and goods that they put on the market and, honestly, because they are.
Lofland also underlined his observations on the age of investors in terms of denominational strategy.
“Statistically speaking, people who were the first to adopt it, those who are starting to adopt it more now, tend to belong to a younger generation,” he noted. “But we now see a greater emergence among baby boomers, people who, historically, hold more wealth by adopting concepts like this.”
He explained that the strategies “depend on the spectrum areas”, noting that older demographic groups tend to restrict companies compared to those of the younger generations who accept more companies whose products benefit from the company.
The manager of Guidestone has also expressed his concerns about the fact that many companies do not implement policies that find an echo with consumers and investors.
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“Honestly, what we are trying to assert with companies is to help them understand that there could be a voice on the other side of the problem,” said Lofland. “It is a very material voice, and it is a wide voice that leads them to return to understanding this.”
He reiterated the way companies should approach policies and focus on principles.
“If you want to become a retailer, be the best possible retailer, offer goods and services to your customers at a reasonable price and according to the types of products they want to buy.” Lofland continued by suggesting that companies should “not implement a social change” but focus on its objective.
“This is what we want companies to come back,” he concluded.
Bob Doll, CEO of Global Crossmark, presents its prospects on the economy and denominational investment in the theme “Making money”.
