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Target has a handful of “shops” of Warby Parker glasses this year.
The retailer revealed on Thursday that IT and the glasses seller brought “Warby Parker at Target” stores in stores with five target locations during the second half.
The first so-called “shops in shops” should appear in the five targets located in Willowbrook, Illinois; Bloomington, Minnesota; Brick, New Jersey; Columbus, Ohio; And EXTON, Pennsylvania.
They will “offer products and services – including glasses, sunglasses, contacts, exams and vision tests – which comply with the current omnichannel experience of the glasses brand,” said Target and Warby Parker. Warby Parker at Target will also be “discoverable” on the Target website.
Cases of commeaux on a Target magnbination in Albany, California, Monday, November 18, 2024. (David Paul Morris / Bloomberg via Getty Images / Getty Images)
The two retailers said that buyers could expect to see “additional Warby Parker in Targets” next year “with the more opportunity in the coming years”.
| Teleprinter | Security | Last | Change | Change % |
|---|---|---|---|---|
| Tgt | Target Corp. | 122.50 | -1.54 | -1.24% |
| Wrby | Warby Parker inc. | 24.62 | +0.31 | + 1.28% |
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The Warby Parker CO-PDG, Dave Gilboa, said that the Glasses Company was “delighted to explore an entirely new retail format that provides holistic vision care … to more people across the country.”
A Warby Parker glasses store is seen in the city center of Detroit on February 7, 2022. (Stephen Zenner / Sopa Images / Lightrocket via Getty Images / Getty Images)
Warby Parker has 276 of its own stores in the United States and Canada. He also does online business.
Target has already made “shops” before.
Target actions plunge after Tenne sales before the holiday season
In 2020, for example, the retailer signed a partnership with Ulta Beauty to bring “Ulta Beauty At Target” places in store to a series of targets across the country. The retailer said he was aimed at finally having 800.
Target and Warby Parker join forces. (Paul J. Richards / AFP via Getty Images / Getty Images)
Other retailers have also plunged into the concept of stores in stores.
Kohl’s has an agreement with WHP Global, which has “R” babies, under which the Wisconsin -based retailer started standing on babies in the “R” US Shops store in stores last fall. He plans to have 200 in total.
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Warby Parker was founded in 2010. He said that his mission was “to inspire and impact the world with vision, goal and style – without invoic a bonus”.
