The long -standing ambition of the CEO of the UFC, Dana White, to enter boxing has materialized by a partnership between TKO Group Holdings, Inc. And General Minister for Entertainment in Saudi Arabia, Turki Alshikh. The company, years in manufacturing, aims to reshape the structure of boxing and extend its world scope.
A new era for boxing
Turki Alashikh stressed the importance of this collaboration, calling it a “historic partnership between the powers of the industry” designed to raise sport. The agreement implies Saudi entertainment company selawhich will act as the link between Turki and Tko.
Fighters under this new promotion will have access to UFC performance institutes in Las Vegas, Mexico City and ShanghaiOffering them advanced facilities and training resources previously in boxing.
Mark ShapiroPresident and head of the TKO exploitation, underlined the broader ambition of the project:
“This is a strategic opportunity to reinvent boxing sport in the world.”
Shapiro highlighted the extended promotional expertise of TKO and the deep industry connections as key assets to make it a success. He also noted that Turki Alashikh and Sela share the same vision for the modernization of boxingPositioning this new league as a potential disruptor in industry.
White’s vision for boxing
Dana White has long criticized the fractured boxing system, and its approach promises a more structured model where The best fighters compete regularly. He reiterated this commitment to Twitter:
“It is proven that the model delivers the fights that fans want to see. The best combatra the best, and the fighters will continue to get into the ranking and become world champions. »»
White has also promised more announcements concerning Diffusion, planning and hunting signatures While the project is approaching the launch.
Unanswered questions
Although the vision is clear, some critical details remain unresolved. THE The first promotion event still has no official date and placeLeaving speculation to find out if Saudi Arabia will host the first show.
Another major question revolves around Price and accessibility. Turki Alashikh was at the center of the recent boxing à la carte price debatesAnd it is not clear if this new company will follow a similar model or will introduce a new pricing strategy.
What is the next step?
The partnership has the potential to reshape the commercial structure of boxing, offering Fighters Better Promotal Reetting, greater visibility and elite training facilities. However, until the first event is announced, questions remain on how this new promotion will adapt to the existing boxing landscape.
If whites The UFC model is successfully translated into boxingThis could change the way sport is organized – leading possible to more coherent high -level fights and a more centralized classification system. Until then, fans will have to wait for the next wave of announcements.
Do you want to support a UFC style boxing modelOr do you think that the current boxing structure is as it is?
Last update on 05/03/2025
