Game Launches the Karate Kid training simulator, a title that will plunge players into the world of the next film Karate Kid: Legendson Roblox.
The Gamefam training simulator allows players to train alongside emblematic characters like Daniel Larusso and Mr. Han in recognizable scenes from the new film, including the streets of New York, the dojo on the roof and the Victory pizza. This is another example of hundreds of brands that go to Roblox to be where young people are.
Players will learn karate movements, perfecting their skills to compete with other players. Thanks to committing and impactful movements, players will master their profession, repercussions to fight against other masters and finish every week Karate Kid: Legends quests.
Users who successfully succeed in the challenges will gain unique awards on the theme of the film, including a Tree head with Bonsai and a Bandana, a Victory Pizza Box backpack, and Karate Kid: Legends Trophy Popcorn Bucket Hat Avatar Articles.
Ricardo Briceno, Gamefam business director, said in a press release: “Taking the Z and Alpha generation requires more than traditional marketing – they present themselves in the worlds where they play and spend time with friends. immersive and unforgettable. »»
To further strengthen awareness, launch will also include an organized influencer program focused on the best creators of Roblox who deeply resonate with the Roblox community around the world. The campaign will also activate the continuation of Roblox advertising solutions, including video, Billboard advertisements, as well as the Home advertising unit for taking control of the home page, the interest of the driving film and the buzz on the Roblox platform.
The Karate Kid training simulator will be available to play for free for a limited time on Roblox via most platforms and devices, including consoles, PCs, mobiles and tablets from Friday May 2, 2025.
Sony Pictures’ Karate Kid: Legends Arrones the American / Canadian theaters on Friday May 30, 2025. The film unites the masters of martial arts emblematic of one of the most popular film franchises to tell a whole new story full of action and heart.
When the Kung Fu Li Fong (Ben Wang) prodigy moves to New York with his mother to attend a new prestigious school, he finds comfort in a new friendship with a classmate and his father. But his new peace is short -lived after drawing the unwanted attention of a formidable local karate champion.
Pushed by a desire to defend itself, Li embarks on a trip to enter the ultimate karate competition. Guided by the wisdom of his Kung Fu teacher, Mr. Han (Jackie Chan), and the legendary Karate Kid, Daniel Larusso (Ralph Macchio), Li merges their unique styles to prepare for an epic confrontation of martial arts.
Directed by Jonathan Entwistle. Written by Rob Lieber. Produced by Karen Rosenfelt. Executive producers are Jenny Hinkey and Ralph Macchio. With Jackie Chan and Ralph Macchio, the film also features Ben Wang, Joshua Jackson, Sadie Stanley and Ming-Na Wen.
Gamefam is a “Metaverse Media” company for the Gen Z and Alpha communities. By combining expert brand strategists with world -class developers, GameFam has successfully provided strategies for its brand and IP partners through a Roblox, Fortnite highlighting network and other platforms, leading the scope and scale with 360 degree amplification programs informed by information and measurement solutions for proprietary properties.
Created in 2019 as a first Professional Developer Roblox, Gamefam has now become the largest and most successful media Metaverse, with 45 billion lifetime visits and 35 million average daily visits to its 30+ game portfolio on Roblox, Fortnite and other platforms. Gamefam has delivered Metaverse winning strategies, games and campaigns with the best IP partners, notably Paramount, Warner Music Group, NFL, Netflix, Mattel, Sony Pictures, Sega, Samsung and Crunchyroll.
The company has successfully created three of the 10 best brand games on Roblox of all time; Three of the five best Roblox concerts of all time; And the very first brand integration in a Fortnite game. The best Gamefam IP franchises include Sonic Speed Simulator, Twilight Daycare, Barbie Dreamhouse Tycoon, Spongebob Simulator, Deadpins: Zombie Survival, Obby but on an HD bicycle, League football and the dealer tycoon.
