The US Secretary of Agriculture Brooke Rollins on the impact of President Trump’s prices could have on farmers, reprisal rates from China, agricultural land belonging to Chinese and the price of eggs.
Americans can expect the price of their daily cup of Java to extend a little more than usual to their portfolio, because a litany of factors with an impact on the world supply chain leads to an increase in prices.
In February, the prices of the wholesale coffee of Arabica broke its previous record at $ 4.30 per book – Double the price last year – According to term contracts exchanged in New York.
Now, the roasters who have attempted their luck on the term markets feel the burn and could transmit the price to customers. Traditionally, companies invest in the long -term market in the hope of obtaining a lower cost, but coffee prices are constantly climbing.
In February 2025, the average price of roasted coffee ground reached a record level of $ 7.25 per book, According to government data.
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The prices of coffee beans should increase throughout 2025, companies that seek to compensate for the cost of consumers. (Reuters / Dado Ruvic / Reuters)
For an industry that sees the majority of its income from products consumed at home, the idea that customers are less likely to seek a substitute for coffee allows companies to have more flexibility in their prices while compensating for the cost for the consumer.
“In the end, we must be responsible,” said Mark Smucker, CEO of JM Smucker, Mark Smucker said in a November call for results. “We want to make sure that we are able to transmit costs changes both from top to bottom, and we intend to do so.”
JM SMUCKER did not immediately respond to the Fox Business comments.
Many factors – such as prices, bad weather and culture growth – tend to have significant impacts on coffee prices. In 2024, the largest coffee producers in the world saw an influx on the impacts related to the climate on their cultures.
Spike of egg prices: we have “exceeded the difficult part”, says the secretary of agriculture Rollins

An Expresso in Outpost Coffee in Toronto, Ontario, Canada on March 2, 2025. (Reuters / Carlos Osorio / Reuters)
Exports of Green Coffee Grains from Brazil dropped 11.3% in December after a season of severe droughts and frost, According to a report of the International Coffee Organization (ICO). Vietnam exports also fell 39.5% after the country saw non -seasonal drought in October.
“I would point out that the coffee market today is very speculative, because we have not yet managed the harvest season,” said Smucker. “A large part of the volatility we see is really linked to financial speculation. As we enter the harvest, we will have more information in what it looks like.”
Exports of Asian and Oceania coffee also experienced a considerable drop in 2024, with a decrease of 31.2% reported by ICO.
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Coffee stocks are seen in a warehouse in Franca, Brazil, on February 17, 2025. (Reuters / Carla Carniel / Reuters)
The geopolitical tensions between Israel and Hamas, and an increase in the attacks reported throughout the Red Sea has led to shipping delays on a vital maritime route which represents 30% of international container expeditions, according to A 2024 report of the World Bank.
Additional shipping times via the Suez Canal have also forced coffee producing countries, such as Asia, to increase their cost, According to a report by ICO.
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In addition, the American Department of Agriculture noted that China has expanded its consumption of country coffee, Chinese consumers should buy 6.3 million coffee bags by the end of 2025 – a national record for the most populous country in the world which could put pressure on an already thin supply chain.
“We will continue to draw the levers at our disposal, whether it is trade or whether it is obviously a reduction in costs to try to make sure that we do not engage the price too much and [be] Very cautious that consumers can bear, “said Smucker.” But we will be responsible and we will continue to manage the coffee sector as we always have. “”